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$500 of Free Gas Promotion UPDATE

bigotiresOver a year and a half ago, we warned about a retail promotion promising $500 of free gasoline  if you made a particular minimum purchase at the store.  Poorly disclosed in the advertisements were the facts that you also had to buy $2000 of gasoline ($100 a month for 20 consecutive months), submit proof of purchase monthly, and then get back $25 in prepaid cards each month after submissions were approved.

As it turns out, the deal was too good to be true, and thousands of consumers received nothing after submitting receipts month after month.  Complaints flowed into Florida’s Attorney General, and he filed suit last February against Tidewater Marketing, the company behind the promotion.  Many different retailers around the country advertised similar $500 free gas promotions, including some tire stores.

Now, a group of tire retailers that offered the promotion — Tire Kingdom, NTB (National Tire & Battery), and Big O Tires — is trying to make good with their customers.  They are offering restitution to customers who received a free gas certificate from them after buying a set of tires between certain dates in 2007 and 2008.

Those customers have their choice of receiving a $100 Visa prepaid card immediately, or they can participate in an alternative $500 of free gas promotion since they “retained a [different] vendor that we are confident will meet our standards and your expectations.”

Why are these tire stores doing this?  Maybe they have a conscience, and want to maintain their goodwill with customers.  Or maybe it is this:

*MOUSE PRINT:

NTB is offering these programs to resolve any claim that you may have with respect to the Tidewater $500 Gas Program. If you participate, you will have to agree that the new program is a substitute for whatever rights you may have had in connection with the Tidewater program. This will include releasing NTB and Tire Kingdom from any claims that you may have had as a result of the Tidewater program. This release is an integral part of the offer.

So, you have to sign a release and agree to drop any claims you have or could have against them arising out of the original promotion.  For Big O Tires, their motive is a little more immediate:

*MOUSE PRINT:

If you decide to participate in this alternate program that Big O Tires is offering in this letter, you will be giving up your ability to join the class action (should the Court decide to certify a class), as well as giving up your rights to bring a claim against Big O Tires or BOTK for claims involving the Tidewater Global Marketing program.

A consumer filed a class action against Big O Tire, and is awaiting court approval certifying the class.

In any event, although the offers being made to compensate customers are a bit self-serving, don’t look a gift horse in the mouth.  Take whichever deal you prefer (noting that even with a different vendor, giving you $500 of free gas over the next 20 months is still a seemingly economically infeasible offer for the promotion company).  The deadline for signing up for the alternate program is May 15… so hurry.

Information and claim forms are here:  Big O Tires and Tire Kingdom/NTB.

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Delta’s Amazing SkyMiles Card Offer: “Amazing” Is All Relative

My mother recently received an email offer for an American Express SkyMiles credit card with the subject line, “Your Amazing Offer has Arrived.” Here it is:

skymiles25

The quick read indicates you will get “up to 25,000 miles”, which is divided into seemingly two miles deposits: 20,000 up front and 5,000 more if you add more cardmembers.

*Mouse Print: The additional 5,000 miles has an unexpected twist found in footnote #2.

2,500 bonus miles will be awarded to your Delta SkyMiles account for each approved Additional Card submitted with this application, up to a maximum of 5,000 bonus miles.

One might reasonably have assumed that adding a single additional cardmember to your account would have triggered the extra 5,000 miles bonus.

On the same day that my mother received this offer, I also received an email entitled, “Your Amazing Offer has Arrived.” Here is what mine said:

skymiles40

So, I must be twice as amazing as my mother since I was being offered 40,000 miles instead of 20,000 (as she has no one to give another card to).

This is a terrible slight on my mother, who is a saint. In fact, she has been dead for three and half years.

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I’m a Mac, and I’m a PC — the Fine Print

For a change of pace this week, we look at the lighter side of fine print.

For over a year, Apple has been poking fun at PCs with a series of clever commercials showing a straight-laced, geeky PC guy and a cooler, hipper spokesperson for Apple. In the latest ad, every time the PC guy says something about the value of owning a PC, such as “you can’t just say getting started with a PC is the easiest thing in the world,” a chunk of unreadable fine print pops up on the screen.

macpcfineprint

The more the PC guy talks, the more the screen fills with mouse print. But what exactly do those disclaimers actually say?

*MOUSE PRINT: Thanks to the folks at MacJournals.com, now we know.

To remove unneeded bloatware first open uninstaller, select applications to remove, and uninstall. To remove optional components, click start, go to all programs and open control panel, select remove components, select components you want to remove, select next, when done, select finish. Once initial prep is complete, PCs may then be easy to use under certain controlled conditions and when properly maintained. In order for PCs to achieve optimal performance on a regular basis and for long periods of time, routine maintenance should include (but is not limited to) the following: download and install updated anti-virus software, run anti-virus software, check for system updates, clean out registry, defragment hard drive, free up disk space, remove temporary Internet files, empty the recycle bin, remove unnecessary programs, run error check utility and fix file system errors.

And that is just part of the fine print. For the rest, visit MacJournals.

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