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I’m a Mac, and I’m a PC — the Fine Print

For a change of pace this week, we look at the lighter side of fine print.

For over a year, Apple has been poking fun at PCs with a series of clever commercials showing a straight-laced, geeky PC guy and a cooler, hipper spokesperson for Apple. In the latest ad, every time the PC guy says something about the value of owning a PC, such as “you can’t just say getting started with a PC is the easiest thing in the world,” a chunk of unreadable fine print pops up on the screen.

macpcfineprint

The more the PC guy talks, the more the screen fills with mouse print. But what exactly do those disclaimers actually say?

*MOUSE PRINT: Thanks to the folks at MacJournals.com, now we know.

To remove unneeded bloatware first open uninstaller, select applications to remove, and uninstall. To remove optional components, click start, go to all programs and open control panel, select remove components, select components you want to remove, select next, when done, select finish. Once initial prep is complete, PCs may then be easy to use under certain controlled conditions and when properly maintained. In order for PCs to achieve optimal performance on a regular basis and for long periods of time, routine maintenance should include (but is not limited to) the following: download and install updated anti-virus software, run anti-virus software, check for system updates, clean out registry, defragment hard drive, free up disk space, remove temporary Internet files, empty the recycle bin, remove unnecessary programs, run error check utility and fix file system errors.

And that is just part of the fine print. For the rest, visit MacJournals.

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Security Flaw Found in Some Credit Cards

Consumer advocates have always advised the public to cut expired credit cards in half so they could not be used for fraudulent purposes by a garbage-picking crook. Following that conventional wisdom, however, is no safeguard that your full credit card number will not be stolen and used.

Here is the left half of an expired American Express card:

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With only half the number showing, even an enterprising crook could not use it to make a purchase. However, that is only one side of the story, so to speak. Turn over that half of the card:

*MOUSE PRINT:

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The back side of the card reveals a small engraved number that represents the second half of the card number. (The leading “7” duplicates the last number visible on the front of the card.) And, note to crooks, the number on the reverse side has been altered so as not to jeopardize the real credit card number.

With the full credit card number visible, as well as the cardholder’s name, a clever crook could surmise the expiration date from the portion showing, and could potentially use the card to make online purchases. (Amex’s four digit security code, however, is not visible, and should a retail website ask for that information, this card would be rejected.)

When asked to comment on this security issue, and in particular why they issue cards with such an obvious security flaw and whether they were going to change the card’s design, a spokesperson for American Express responded in relevant part:

“I’m following up to let you know that we take the security of our cardmembers’ information, as well as fraud prevention, very seriously and have a number of sophisticated monitoring systems and controls in place to detect fraudulent card activity. We are constantly evolving these techniques to adapt to the changing activities of fraudsters.

We have learned that the best way to approach fraud prevention is from a holistic perspective. This means preventing fraud both on the consumer and merchant side of the transaction, looking at physical features of the Card as well as security information only the true Cardmember would know about the account. I cannot discuss specifics on this since the techniques would no longer be effective if we made them public.

One suggestion is for cardmembers to protect their personal and account information by shredding documents or cards before discarding them.” –Manager, Public Affairs & Communications | Risk, Information Management & Banking Group

Lest you think this is only an American Express issue, it is not. Below is the left half a Washington Mutual Visa card, front and back. The full credit card number is visible when putting the numbers found on the front and back of just that half together, as is the customer’s name and the security code. The expiration date can be discerned with a little guessing.

*MOUSE PRINT:

wamufandbm

A spokesperson for Chase, which took over Washington Mutual said:

“Chase only prints the last four digits of the customer account number on the back of the plastic. So, as WaMu accounts convert to Chase, the plastics will follow this specification.”

This is not a new problem.  It does not affect all card issuers by any means, and not all cards of the above issuers are affected.  The practice of printing the full account number on the reverse side of credit cards has been going on for a long time, as this was a problem first noticed with some MasterCards about 15 years ago.

Does your card have all 15 or 16 digits of credit card number printed on the back?

The lesson here is to not merely cut your old, expired cards in half when disposing of them, but to shred them.  If you don’t have a shredder, just cut the card in a number of small pieces, and throw them away in separate garbage bags.

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Quiznos: Get Less for Less

Last year, Quiznos advertised their large deli favorites sandwiches for only $5 for a limited time in a series of commercials showing hungry people eating five dollar bills.  The commercial said that these sandwiches had more meat than comparable Subway footlong subs, and the ad ends with the announcer saying “get more meat.” More recently, Quiznos has been advertising “new lower prices” and “love what you eat for less.”

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A regular Mouse Print* reader recently wrote that it was his observation that during the $5 subs promotion, the “large” sandwiches seemed smaller than previously.  He asked a store employee about the tuna subs, and was told they were now putting 2-1/2 scoops of tuna in them instead of the old three scoops.

Mouse Print* made three contacts with Quiznos PR people to find out if their “large” sandwiches had been downsized, but did not receive an answer. Poking around online, however, the answer seems to be yes.  Here are the nutrition statements for various Quiznos sandwiches from November 2007, when the company first began to publish such information and several months before the promotion of their $5 subs:

*MOUSE PRINT:
 

quiznosold

And here is the current nutrition statement for these same sandwiches cobbled together from their website. Note the changes in the calories column:

*MOUSE PRINT:

quiznosnew2

You will note that the total calories dropped by about 15%, old versus new.  (Some would say that is a good thing since no single sandwich should contain a day’s worth of fat and calories.)

Clearly the company appears to have downsized its sandwiches.  Whether that was done so they could advertise  lower prices and make the public think they were getting a bargain, is unclear.  We can only take an educated guess.

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