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Software Rebates: Don’t Assume It’s Cash

Consumers love “free after rebate” offers even with all the hoops you often have to jump through. Now, some companies like Symantec are adding a new wrinkle — the cash back rebate is not by check sometimes, but rather via a prepaid debit card.

Buy.com recently advertised Norton Save & Restore 2.0 (a great backup recovery product, incidentally) free after two rebates. The larger of the two rebates was for $26: 

symantecrebate1.jpg

When you click to see the form, you may be surprised to learn the rebate is in the form of a Visa prepaid card:

*MOUSE PRINT:

symantecvisa.jpg

The rest of the rebate form [pdf] has an even nastier surprise:

*MOUSE PRINT:

The Visa Prepaid Card is not redeemable for cash and may not be used for cash withdrawal at any cash dispensing locations. Each time you use the card the amount of the transaction will be deducted from the amount of your available balance. Terms and Conditions apply to the card and are available for review at www.SymantecRebates.com. Subject to applicable law, a monthly maintenance fee of $3 (USD) applies, but is waived for the first six months after the card is issued.

Consumers are notoriously bad about using up their giftcards. This fact certainly hasn’t escaped rebate providers. So the $3 monthly maintenance fee is just one more way that manufacturers seek to hold onto more of the dollars they would otherwise have to provide customers via rebates.

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Green Umbrella’s All-in-One $9.95/mo. Extended Warranty

Green UmbrellaFrom the folks who bring you FreeCreditReport.com, now there is Green Umbrella. It is an extended warranty plan for many household goods, and is sold by the month. Rather than buy a separate policy for each item, their plan is blanket coverage for multiple items in your house.

The company claims that “one plan can cover all your* Home Appliances, Personal Computers, and Electronics.”

Unless you just landed on planet earth (and didn’t bring anything with you from Mars), by its very terms, the plan cannot cover ALL items because:

*MOUSE PRINT:

“Covered Item means Electronics, Appliances, and Computers that meet the following requirements:

— Are purchased during the Coverage Period or within sixty (60) days prior to the Effective Date listed on the Cover Page of the Agreement; “

So, only items purchased no more than two months old are covered, as well as newly purchased items. The plan will not otherwise cover your existing computers, electronics, or appliances.  [Note: Green Umbrella is running a promotion for September only whereby all qualifying items purchased during 2008 will be covered.]

How long does coverage last? As long as you pay the monthly fee, but you could fall into a trap. The coverage for any particular item is limited:

*MOUSE PRINT:

“Coverage begins on the date You purchase the Covered Item and terminates thirty-six (36) months from the purchase date”

You could easily be lulled into believing that your continued payments continue to cover everything purchased since the plan went into effect.

The service agreement is over 5500 words, and there are many catches and requirements, including having to register new purchases within 30 days; already purchased items must have come with at least a 12 month manufacturer’s warranty; if your DLP or LCD HDTV lamp burns out, they will only give you the bulb for you to replace on your own; you can only make two claims per year; and much more.

If you purchased the covered item with a credit card that provides extended warranty coverage, for say the second year, your coverage under this plan may be limited:

*MOUSE PRINT:

“Coverage is secondary to any other applicable warranty, insurance, indemnity, or extended warranty available to You. Coverage is limited to only those amounts not covered by any Other Coverage.”

So, if you have a manufacturer’s warranty for say a year, you must make a claim through it, and not this plan. The credit card warranty will kick in if you have a problem in the second year of ownership. And therefore only in year three will this plan provide any benefits. So you really have to do the math and recognize that your payments for the first two years of coverage cover nothing. In total, you will pay roughly $360 to get coverage in your products’ third year of life.

One last insult:

*MOUSE PRINT:

“The Coverage Period must continue without any lapse in payment (i.e. the Monthly Agreement Charge for this Agreement is not paid when due). If there is a lapse in payment a new Agreement will be issued upon receipt of the payment for the Monthly Agreement Charge. Only Electronics, Appliances, and Computers that qualify as Covered Items under the terms of the new Agreement will be covered.”

Translation: If your monthly payment arrives late, your old plan is cancelled and a new policy is issued. Therefore, all previously covered items will no longer be covered unless they were purchased in the prior two months.

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$500 of Free Gas?

Tweeter 1Tweeter, which is an electronics store specializing in home theaters and TVs, has started advertising what appears to be a remarkable offer: Spend $999.99 or more at the store, and get $500 in free gas.

This promotion appears on the front of their September catalog, and on their homepage. You need to follow the asterisk to page 32 of the catalog, or inside the website to find out the details.

*MOUSE PRINT:

Tweeter 2

Translation: You have to buy $2000 worth of gasoline over a 20 month period, in increments of $100 per month, in order to receive a monthly giftcard worth $25.

There are even more details spelled out here, including the fact that you must select the brand of gas you will buy in advance for the entire 20 month period. In addition, not mentioned is the fact that in months when you redeem the $25 giftcard, you actually have to buy $125 worth of gas to qualify for that month.

If the company wanted to be straight forward about the offer, and not bury an important detail in the fine print, the ad should have looked like this:

Tweeter 3

Similar promotions promising $500 of free gas based on the freebeegas.com program are also popping up at furniture stores (Jennifer Convertibles) and banks.

Thanks to David B. for submitting this example of mouse print.

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