We continue a lighter look at some advertising that makes you do a double-take either because the real deal is not apparent or because you just can’t believe what you are reading.
1. Old Country Buffet: Let’s accent only the positive.
Everybody loves a bargain, so why not just emphasize that part of the offer? Old Country Buffet has repeatedly published coupons like this:

*MOUSE PRINT: You have to buy a regularly priced meal in order to receive the $6.99 dinner.
If you didn’t look closely, you would have thought that their dinner was $6.99 on this special offer. The offer is really, “buy one dinner at regular price, get a second dinner for $6.99.” Why can’t advertisers just promote the offer for what it is instead of potentially misleading the customer?
2. Linens ‘n Things: Bring us your old, tired, and expired…
Both Linens ‘n Things and Bed, Bath and Beyond honor each other’s coupons. But this ad from LNT really makes you do a double-take:

*MOUSE PRINT: “Even expired coupons” !
3. Come to our open house this weekend (if you can find it).
This five-inch by six-inch ad appeared in the Boston Globe’s real estate section some months ago touting a big open house for some designer condos. They probably paid a few thousand dollars for the ad, and hoped for a big turn out.

*MOUSE PRINT: Missing! Where’s the there there?

