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Comcast PowerBoost: Download Speeds Up to 12 Mbps*

Speed is the name of the game for Internet service providers. Competitors are continually raising the stakes by advertising higher and higher connection speeds.

Comcast generally provides 6 Mbps as their regular speed. (Don’t worry about how fast this really is for purposes of this story.) But, in the past year or two, they has been promoting “PowerBoost” which is an “extra burst of speed — up to 12 Mbps — when downloading large files.”  On their website, Comcast suggests some great uses for PowerBoost:

Music, videos, online games – whenever you’re downloading something big, PowerBoost kicks right in. Imagine you’re downloading a 10 MB file, like three MP3 songs. It would take about 53 seconds with a 1.5 Mbps DSL connection. Compare that to 6.6 seconds with Comcast High-Speed Internet with PowerBoost.

Do you really get twice the regular speed with PowerBoost? Yes and no. To read their advertising, one would think that whenever you download a large file, you get the benefit of PowerBoost so the file will be delivered in half the time. Not so fast says our trusty mouse, because of a little-noticed disclosure in their footnote:

*MOUSE PRINT:

“PowerBoost provides a brief burst of download speed above the customer’s provisioned download speed for the first 10MB of a file. It then reverts to the provisioned speed for the remainder of the download.” 

Who knew that PowerBoost only lasts for approximately seven seconds?

For example, if you want to download the trial version of Microsoft’s game “Halo”, which is 134 megs, only the first 10 megs will be delivered to you at the advertised “double speed”, and the remaining 124 megs will be at regular speed.

While smaller “large” files will indeed benefit from SpeedBoost, for most really large downloads, the promise of SpeedBoost is a speed bust. And that’s not Comcastic.

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Cingular’s Unlimited Text Messaging: Just $5 More*

cingular jillHave you seen the Cingular commercial (“BFF JILL”) where a distraught mother gets a huge cell bill because her daughter is sending text messages to her best friend, Jill, fifty times a day?

The solution, according to Cingular, is to get “unlimited texting, just $5 more a month.”

When our trusty mouse looked on Cingular’s website, there seemed to be no unlimited text messaging plan for only $5 extra beyond the cost of a regular calling plan. How could this be?

*MOUSE PRINT:

cingular $5 more

Those tiny words at the bottom seem to say “with qualified messaging package.” In other words, it appears you not only have to buy a monthly cell calling plan, but also a monthly messaging plan, and then you have the option to pay $5 more to convert that messaging plan into an unlimited plan.

The least expensive plan gives you 200 messages for $4.99, but for $9.99 — $5 more — you get unlimited mobile to mobile text, picture and video messages.

So does that mean you can send all the text messages you want to anyone you want?  One would think so, except for how Cingular defines “mobile to mobile.”

Now Cingular wireless subscribers can exchange unlimited text, picture and video messages! Instant Messages, alerts, off-network, premium messages, and messages to/from non-Cingular customers will be deducted from your Messaging Starter allowance.

Translation: That means you only get unlimited messaging to other Cingular customers. What if you want unlimited messaging to anyone? That costs $19.99.

While many people may have understood the commercial to say that unlimited messaging to anyone was only $5 a month, the truth is, it is actually four times that price.

TCBNT (Thanks Cingular, But No Thanks)

[Your comments on this advertising campaign are welcome below, but those not related to the BFF Jill ad will be deleted as this is not a message forum to bash Cingular.]

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Chock Full O’ Nuts Coffee: Now Even Richer*

Chock Full O Nuts coffee can

For a change of pace, this story looks at the lighter side of product marketing and changes.

Chock Full O’ Nuts coffee is certainly a brand name from the past and is now making a come back with a new owner and a big advertising campaign.

Their popular jingle is still probably in the heads of millions of Americans: “Chock Full O’ Nuts is the heavenly coffee, heavenly coffee … better coffee a millionaire’s money can’t buy.”  [Watch the 1974 TV commercial reprising one from the 50s or 60s.]

The new owners still want to convey the superiority of their coffee and even held a contest to find the best new singer for their old jingle. Of course, with so many rich people in America now, a coffee good enough for a mere millionaire isn’t saying much. So, Chock Full O’ Nuts has inconspicuously modified their jingle accordingly [listen carefully to the 2007 version]:

*MOUSE PRINT: 

chock banner

It looks like inflation has even taken its toll on millionaires.

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