Anyone with a television has no doubt seen Verizon Wireless’ latest commercial for their big holiday giveaway:
Wow — what a great promotion. Simply trade in an iPhone in any condition, and get an iPhone 15 Pro, an iPad, and an Apple Watch SE … “All on us.” To me, that means for free.
If you could read the fine print, which you can’t because it is only on the screen for about eight seconds and is virtually illegible, you would think you were reading the details of a completely different offer. It is summarized below.
*MOUSE PRINT:
This is what the offer actually requires:
1. Trade in an iPhone.
2. Sign up for the “Unlimited Ultimate” cell plan – their most expensive plan – on a new line of service.
3. Buy the iPhone 15 Pro now for $999.99.
4. Buy the iPad now for $459.99.
5. Buy a plan for the iPad (price not stated).
6. Buy the Apple Watch now for $459.99.
7. Buy a plan for the Apple Watch (price not stated).
8. Over the next three years, get a rebate for those purchases credited to your bill at the rate of 1/36th of the purchase price per month.
Does that sound anything like the way the announcer described the offer?
Consumers should be able to watch a commercial and completely understand the offer that is being made. The details spoken in the ad should match the details in the fine print. I would even advocate that each mode (visually and orally) should independently fully present an accurate representation of the offer being made.
We asked Verizon why they didn’t orally disclose the true requirements of the offer, nor make the onscreen version large enough to read easily and on the screen longer. The company did not reply by publication time.
From watching and listening to this advertisement alone, would you have understood what requirements had to be met in order to participate in the giveaway?
MrConsumer recently had to ship a package from Boston to California and was shocked at how much it would cost.
