Shrinkflation’s evil cousin is “skimpflation” – where a manufacturer quietly reformulates a product with cheaper ingredients. And that is what Conagra just did to Wish-Bone House Italian salad dressing. They literally watered it down.
*MOUSE PRINT:

They reduced the oil content (and calories) by over 22-percent, and it appears they replaced it with water and over 30-percent more salt. (Water was already the primary ingredient in the dressing before this change.) Oddly, the amount of garlic was also reduced.
If this scenario sounds familiar, that is because last fall we spotlighted Smart Balance margarine when Conagra inconspicuously reduced its oil content by almost 40% and replaced it with water. That move made the front page of the New York Times, and drew outrage from regular users who posted over two thousand one-star reviews on its website. The backlash forced the company to reintroduce the original recipe earlier this year.
We asked Conagra about the watering down of their salad dressing including why they did it (we can guess to save money), why there was no flag on the label alerting shoppers, and whether they taste-tested the new recipe with users (we guess they didn’t). They have not responded to our questions.
If you want to post a complaint about their watered-down salad dressing, you can do it on the Wish-Bone website.
Thanks to Richard G. and Reddit for spotting this change.









