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Target and TripAdvisor Botch Free Membership Offer

Last week, Target offered Target Circle members a free one-year membership to TripAdvisor Plus (regularly $99) — a plan that provides special travel deals, discounts, and other perks. Consumer World even made it part of our “Bargain of the Week.”

TripAdvisor+ offer

Mindful of how many memberships work, we were concerned that the plan should not automatically self-renew after a year and stick readers with an unexpected $99 charge. Target explicitly allayed our concerns in the details of the promotion:

*MOUSE PRINT:

Target/TripAdvisor terms

Despite these assurances, the way TripAdvisor implemented the offer was the exact opposite of this. On the sign-up page, TripAdvisor not only explicitly said that the membership would auto-renew after the first year, but they also required you to provide your credit card number.

*MOUSE PRINT:

auto-renew and credit card

When advised by a reader what TripAdvisor was doing, we immediately contacted Target executives and PR folks. Later that day, a day-and-a-half into the promotion, Target called to say that TripAdvisor had changed their fine print to say that the membership would NOT self-renew. But looking at the revised sign-up page, they still were requiring a credit card in order to receive the free travel club membership. So, we asked TripAdvisor’s PR folks multiple times to justify why the company was still requiring a credit card to sign up. They did not respond, but their fine print explained it this way:

*MOUSE PRINT:

Your credit card information provided at checkout will be saved to enable more seamless hotel booking.

In our view it is totally inappropriate for a company to require a credit card when they are giving away a totally free service. If and when a member makes a reservation and buys a travel service, that is the time a card needs to be provided and not before.

So what do you think? Is it appropriate for TripAdvisor to require you to provide a credit card to get a year of their free service?

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Those Devilish Keebler Elves Are at It Again

Oh those devilish Keebler elves apparently tired of downsizing their cookie packages have developed a new bad habit. According to Steven R., they have learned to talk out of both sides of their mouth.

Our consumer sent us photographs of a package of Keebler Country Style Oatmeal with Raisins, which clearly says on the front of the package in the bottom left hand corner that the product contains “no high fructose corn syrup.”

Keebler Oatmeal cookies

However, on the back of the bag, the ingredients statement tells a different story.

*Mouse Print:

Keebler oatmeal cookies ingredients

We asked the company about the sweetener discrepancy. (Clearly they are not paying attention to the front label having left out the word “cookies.”)

A spokesperson replied with this statement:

Keebler Country Oatmeal Cookies has a printing error on the front of the package. The product does contain high fructose corn syrup which is included in the list of ingredients on the back of the package. We regret any confusion.

The company did not explain how this happened or for how long the misrepresentation was there.

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This Turkey Is Bulked-Up With Liquid

Prestage Turkey Breast We received a complaint from a consumer, Joan D., who had purchased a frozen turkey breast and says she got much less than she bargained for.

Upon opening the package, which weighed 6.28 pounds, she found three large gravy packets tucked in the breast cavity that weighed-one-and-one-quarter pounds. Her family commented how “puny” the cooked turkey looked — barely enough to serve everyone — weighing in at about four-and-half pounds.

cooked turkey

There was a large densely worded disclosure on the package that forewarned about what was inside the wrapper:

*MOUSE PRINT:

turkey label

Our consumer didn’t notice that “gravy packets” were included, nor that the turkey had almost 20-percent added basting broth injected into the breast.

We checked with the United States Department of Agriculture’s Food Safety and Inspection Service (FSIS) about labeling regulations and the limits on added fluids to turkey products like this.

Believe it or not, there is no maximum amount of “solution” that can be injected into these birdies (see regulation) to bulk-up the weight as long as the percentage is stated in numerals on the package in a clear disclosure suggested to be in upper and lower case lettering.

There is also no requirement to list the weight of the gravy packets separately. According to an FSIS spokesperson:

For example, if the package includes a 6-pound turkey breast with added solution and 4 ounces of gravy mix in a separate packet, then the minimum total net weight required on the label is , “NET WT. 6 LB 4 OZ;” however, the label may also include the weight of the individual components as voluntary information, for example, “NET WT. 6 LB 4 OZ (turkey with up to 10% solution 6 LB, gravy packet 4 OZ)”… [Emphasis added]

In this case, where the three packets add so much weight to the product, we can certainly understand why that information if provided in advance might better inform shoppers as to what they were really getting for their money.

We asked the company how it defended its practice of including so many heavy gravy packets without making a clear disclosure of their weight on the package, and whether they would consider listing the weight of the various components separately. We also inquired as to why they didn’t follow the law and state the amount of solution as “19%” using numerals.

They responded:

We offer different options to our various retailers when it comes to our turkey breasts so that consumers may have choices to pick one of their own preference.

Some of those options include gravy packets – a single packet or multiple packets. The packaging states if the product is a turkey breast, a turkey breast with a gravy packet, or a turkey breast with gravy packets.

We operate under USDA inspection and everything we produce is approved by FSIS officials.

So what do you think? Should purchasers of this product feel hoodwinked about the presence of so many gravy packets and the amount of broth injected into the turkey breast?

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