A small, scrappy UK-based cereal company is making waves across the pond with a brash advertising campaign suggesting that big name celebrities love their sugar-free cereal.
*MOUSE PRINT:
The company explained their little advertising scheme on their Facebook page:
At least in the United States, using a celebrity’s name or likeness to promote a product they don’t actually use and without compensation or permission can result in costly legal action.
Will the company be saved by the giant asterisk explaining their ploy? Stay tuned.