Breaking News
If you didn’t see it, President Biden released a video on Super Bowl Sunday warning viewers to check their snack foods because many of them have gotten smaller, costing you more money. He called on manufacturers to voluntarily stop the practice of shrinkflation.
A common ploy used by detergent and fabric softener manufacturers is to exaggerate the number of wash loads you get out of each bottle.
Now a Missouri consumer is suing the maker of Snuggle fabric softener for misleading practices (see complaint).
*MOUSE PRINT:
In the 120-load, 96-ounce bottle, there is a hard-to-see diamond-shaped asterisk-like symbol that leads shoppers to a disclosure on the back of the bottle.


It says “120 loads” refers to “regular” loads. However, you have to use double the amount of softener for “large” loads which according to the consumer’s lawyer is the laundry load size that most users do.
19. Because consumers … expect full loads of laundry when seeing the term “load” (instead of half-loads) – consumers are being cheated out of at least 50% of what they expect, based on Defendant’s own measurements.
20. For the vast majority of consumers doing full loads of laundry, the most loads the Product provides softener for is approximately 60 or less, not 120.
The complaint points out that some fabric softener manufacturers play it straight(er) now by saying that the load size shown on the front refers only to a small wash load.

That is certainly better but it is still misleading since the average user does not do small loads according to the complaint.
Why can’t manufacturers just play it straight and tell purchasers the actual number of loads they will get from a bottle based on the way most consumers actually use the product?

