Everything seemed fine for the soon-to-be-groom until he went home to activate the phone via his computer. A notice came up that said “all discounts will be lost.”  This was troublesome since his fiancée had a 15% educational discount on the calling plan that all teachers in her state can have. Since the loss of the discount seemed contrary to his understanding from Apple and AT&T, he continued the activation process. After hours on the phone and back at the store, he learned the truth.

*MOUSE PRINT:

Q. Are business customers eligible for discounts?
A. No. iPhone service is available only to consumer accounts. iPhone and associated wireless service are not eligible for corporate discounts. 

Apparently, her discount plan caused her account to be coded as a “business.”

The consumer said he was not given anything at the store to indicate he would lose the plan discount his girlfriend was receiving. Even the Apple site currently says “If you’re already an AT&T customer and want to keep your current voice plan, you can just add an iPhone Data Plan with unlimited data (email and web) and Visual Voicemail for just $20 per month.”

Worse news came when the consumer checked their refund policy:

*MOUSE PRINT: “You can return your iPhone within 14 days for a full refund, but there is a 10% restocking fee if the box has been opened.”

Our consumer is not alone in his iPhone woes. People on family plans through their employer, for example, cannot merely add an iPhone to their account. An entirely separate individual plan must be purchased, from outside the company, and without any corporate discounts. [See CNN Money story.]

All these consumers may have a good case for requiring Apple/AT&T to waive the restocking fee should they want to return their phone. Sellers generally are required to disclose key facts that might have induced prospective buyers not to make their purchase in the first place.