Once upon a time “bath size” bars of soap were all five ounces. Most have now been downsized to 4.5 ounces.
The latest move, however, is to go even smaller. Dial for Men is a prime example.
*MOUSE PRINT: The 4.5 ounce bar is now 4.0 ounces — over 10% smaller.
So these three packs are 12 ounces instead of the old 13.5 ounces, but still priced the same.[Click picture to view net weight statement.]
Downsizing is a sneaky way to pass on a price increase because you are getting less for your money but may not catch the change. As is typical for many downsized products, the manufacturer diverts your attention from the net weight statement to something else “new”. In this case, they are calling it a “new grip bar” because ridges have been carved into it.
I suspect it will still slip out of your hand when wet and sudsy, so wouldn’t you rather have that half-ounce back?