Last week a commercial for a new product Whonu? cookies began airing nationally. It basically contends that its cookies are a healthy choice for consumers.
On their website, but a little less so in the commercial, the company makes an array of nutrition claims comparing itself not only to oatmeal and milk, but also to the vitamins in blueberries, spinach, carrot juice, tomato juice, cottage cheese, and fruit:
*MOUSE PRINT: Those little asterisks lead to a fine print disclosure on the website, and a similar one in the TV commercial, which is visible for only three seconds:
So, you have to eat three cookies to get the nutrition they claim. However, when looking at the nutrition label for their Oreo-like cookies, one discovers that it contains only three grams of fiber, not four, as one would find in a serving of Quaker Old Fashioned Oats. And all the other vitamins and minerals are mostly in the 10% range (with a few up to 30%) of one’s daily requirement.
The bigger problem in our view is not quibbling over the claims referring to one cookie or three cookies, or the amount of fiber. Rather, it would be an unfortunate result to have people think they could eat these cookies as a substitute for all the healthy foods they compared them to, which obviously, as a whole, provide much more nutrition than these vitamin-spiked snacks.