Thanks to the eagle eyes of regular Mouse Print* reader Richard G., we have another round of products that manufacturers have taken the shrink ray to.
Toilet paper is one of the categories of items that has been downsized for decades. Cottonelle continues to shrink in size, this time going from 418 sheets on a mega roll to 380 sheets. Double rolls have also downsized from 209 sheets per roll to 190.
Deceptively, in the upper right corner of the new smaller package, the company claims that you are getting 20% more sheets.
Huh? Only in marketing can getting less per roll mean you’re getting more. The *MOUSE PRINT finishes the claim: “compared to Charmin Ultra Strong mega rolls.”
Incidentally, it was just about a year ago that this same brand sliced off fractions of a inch from both the length of width of each sheet, as we reported.
Colgate is just in the process now of reducing the size of its largest tube of regular toothpaste from 8.2 ounces to 8.0 ounces. And just like the makers of Cottonelle, they are trying to create a false impression that the new box is giving you more. How in the world are you getting 33% more?
Thanks for the mathematics lesson tucked on the back of the box, Colgate.
Lastly, Scott K.’s co-workers in Canada couldn’t understand why their instant coffee was running out much faster than usual.
The reason: there is 15% less coffee in each jar of Nescafe now.