Updated every Monday!   Subscribe to free weekly newsletter.

April 17, 2017

MyPillow Adjusts its Advertising Without Much Improvement

Filed under: Retail — Edgar (aka MrConsumer) @ 6:19 am

It seems forever that Mike Lindell, the inventor of the wildly successful MyPillow, has been selling his fluffy creations on a “buy one, get one free” basis. One was $99.xx and the other one was “free.” If you didn’t need two pillows, you could hunt around on his website, go to a TV shopping channel or store, and buy one for $49.xx — the real price of a single pillow.

MyPillow bogo

The problem with offers like this is that it is generally considered an unfair or deceptive practice to double the regular price of an item in order to give away a second one free. Many moons ago, MrConsumer went after Mattress Discounters while at the Massachusetts Attorney General’s Office for this very practice. When they had a “buy the mattress, get the boxspring free” sale, they just doubled the price of the mattress in order to give away the boxspring free. We collected a cool million in penalties and mattress donations to the homeless.

The Better Business Bureau contacted MyPillow last summer about the misleading BOGO offer. It tried to explain to the company that you cannot perpetually advertise a sale and savings because at some point the sale price really is the regular price. Then in early January 2017 after Lindell had continued to advertise that offer all fall, the BBB pulled the company’s accreditation and lowered its rating to an “F.”

Then in late January, MyPillow finally changed its advertising. But it is still advertising sale prices. This time it is 30% off.


MyPillow 30% off

The problem remains the same, however. If you are continually on sale, whether it is “buy one, get one free,” or “50% off,” or “30% off,” the savings are illusory because they are based off a fictitious, inflated regular price that may never be charged. In Massachusetts, for example, there is a requirement that the item be offered at the regular price for a reasonably substantial period of time.

MyPillow could make some clever legal arguments to try to absolve itself of any wrongdoing should the company be sued, but that issue is for another day.

On the radio recently, MyPillow has gone back to promoting “50% off” sales and “buy one, get three free” offers. So it looks like not much has changed.

Share this story:


• • •


  1. Anyone with intelligence would understand the advertising gimmick. It is still the best pillow I ever had.

    Comment by Dennis — April 17, 2017 @ 10:34 am
  2. I bought my MyPillow about 2 yrs. ago at Bed, Bath and Beyond. It’s great and I have no problems with it. I also saw it for sale at CVS.

    Comment by teri — April 17, 2017 @ 10:44 am
  3. When it comes to infomercials I always wonder what THE real price of an item is.

    They say you are not going to pay 500 bucks for this item, You are not going to pay 400 bucks for this item, You are not going to pay 300 bucks for this item, but if you call now in the next 15 minutes you can get this item for 199.99! But wait if you call now we will send this other item worth a so called 99 bucks for free if you pay a separate processing and Handling charge.

    I am not saying the product is bad or not, but I do wonder what the real price of the product is.

    Comment by Richard — April 17, 2017 @ 11:13 am
  4. I hear the pillow ad on Pandora often. I’m glad the volume knob is close-by. I’d like to tell Pandora to stop running this scam but there is no feedback section on their website. Most of those ‘As Seen on TV’ products are junk and you know who the targeted audience is.

    Comment by Gerry Pong — April 17, 2017 @ 1:20 pm
  5. Was considering a purchases; however, with several revelations such as this news article, I have decided to not play with mr. “inventure”## of mypillow! {##If you listen to the opening of his commercials, he defines himself as the inventure of mypillow, not the inventor!}

    Comment by Lou J Apa — April 17, 2017 @ 2:16 pm
  6. I purchased this pillow two years ago and was very disappointed. The pillow does NOT “Hold it’s shape all night”. Instead, I wind up with it bunching up on both sides of my head. I have to reshape it several times a night. When I called the company, I was shocked by the rudeness I encountered. A lousy product combined with very poor customer service added insult to injury. The woman actually snapped at me because she “just walked in the door”. I’m sorry but are you not there to answer the phone? Isn’t it your job to listen to customers who have complaints? I tried washing the pillow and each time I did, it seemed somewhat better at first but then it went back to the same old thing. I gave up and got a different pillow that is actually living up to it’s expectations.

    Comment by Ginette Schwenn — April 17, 2017 @ 2:34 pm
  7. I bought 2 of these pillows from my local Walmart. I returned both of them. Neither my husband nor I liked it at all. It was less Than $50.00 for each one at Walmart. None of the radio commercials have stopped.

    Comment by sharon moseley — April 17, 2017 @ 4:40 pm
  8. The “inventure” of the pillow must need new dentures along with a new marketing plan. My wife has the pillow, doesn’t like it, doesn’t use it.
    I think the point is well made – even though it’s vague: How often does the regular price have to be charged in order to be valid? 50% of the time? 30%? Ever?
    Thanks for keeping us informed!

    Edgar replies: In Mass., an item should be at regular price 28 out of the past 90 days.

    Comment by Ryan Hoover — April 17, 2017 @ 6:14 pm
  9. It’s now listed as “MyPillow Premium“; does this mean the quality of it is better?


    Comment by Bearcat44 — April 20, 2017 @ 5:50 pm
  10. The charge for this pillow filled with foam rubber pieces is outrageous to begin with. The commenter who said it constantly needed adjusting is correct. Bought one at Walmart and returned it. Watch the commercial and see the “inventure” man constantly bunch the pillow up making it look “fatter” leading you to believe it will stay this way. And he makes sure the cross necklace is outside his shirt. I guess he thinks this makes him look trustworthy.

    Comment by SCAllen — April 20, 2017 @ 9:26 pm
  11. I visited a MyPillow booth at a home improvement convention last fall. I asked why the Amazon reviews were so bad. The vendor told me that there are two versions of the product. He said that the true version is only sold on the official web site and at conventions. The other stores get a cheaper made version. That sounded shady to me. But, if it were true, it would be a horrible business decision. Why ruin the product’s reputation by silently substituting a poor quality version to send to major retailers? This would be especially dumb to send to Amazon, which is guaranteed to have reviews posted.

    Comment by Marc K — April 29, 2017 @ 6:46 am
  12. In the last few days an ad for My Pillow by a local Boston radio talk show host states President Trump uses My Pillow. I believe this is bogus. If Crayola sends the president a set of Crayola crayons can Crayola advertise that the president uses their product? I don’t think so. I believe there has to be evidence the president uses the product. There has to be regulations by the FCC and/or FTC governing this issue.

    Comment by Cenzo — May 7, 2017 @ 7:38 pm

Comments RSS

Sorry, the comment form is closed at this time.

Powered by: WordPressPrivacy Policy
Copyright © 2006-2018. All rights reserved. Advertisements are copyrighted by their respective owners.