Fast food companies have a knack for making their burgers and chicken sandwiches look much larger than they really are.
Now a new class action lawsuit has been filed against Burger King alleging that certain of their burgers are depicted in advertising as much larger than they actually are.
*MOUSE PRINT:
The complaint goes on to allege:
A side-by-side comparison of Burger King’s former Whopper advertisement to the current Whopper advertisement shows that the burger increased in size by approximately 35% and the amount of beef increased by more than 100%.
The court is being asked to require Burger King to pay damages to all affected consumers, and to stop misrepresenting the size of their sandwiches in advertising and on menu boards.
It is about time that restaurants are called on the carpet for exaggerating their portion sizes.
the new whopper melts are horrible sloppy MESSES. utterly disgusting and they are not made from whopper patties. they are made from whopper jr patties.
This is a Whopper of a lawsuit for sure…
The food stylists sure do know how to make the food look better than what you actually gets.
Can they win off the Former vs Current Advertisement images though? That is a big time difference in the amount of meat.
I think if they used the actual ingredients for the photos (using the already discussed legal tricks), BK will win.
This kind of deceptive advertising can apply to Subway too. The ads with their sandwiches stuffed with meat, lettuce and tomatoes overflow outside the bread roll. Ever watch the guy/gal make your sandwich?
Gerry… I agree 200%. The sandwiches look like they have several pounds of meat and fillings in the ads!
Guess people should apply this to Arby’s MickeyD’s also
Frivolous lawsuites. It is, and has been, common knowledge for decades, that advertisers will do this. Get over it.
Len… I can’t disagree more. Companies continue to engage in deceptive practices because no one enforces the law against them. False advertising should not be a way of life for any company.
Lots of deceptive practices are common knowledge. We shouldn’t simply give up because of tha. Instead we should try to correct these wrongs.
The angle it is photographed at differs … making a world of difference. IF the contents and condiments were distributed identically in the photos, side by side, I would be more likely to be persuaded that they actually differ. As it is, meh. meh. meh. silly . Is this lawsuit one of those by the lawyer in CA who has never practiced law but gets companies to ‘settle’ because they don’t want to have a long drawn out suit with it’s commensurate negative publicity??? THIS makes me WANT to go buy a Whopper (which is no way comparable to a whopper of the 1960’s)
Personally, I wish all of these fast food joints would get sued just for helping to kill thousands of Americans. To your comment about buying a whopper…why? Whether it’s a valid suit or not, nothing should make want to run out and buy one. Yuk!
There are legal tricks that photographers will use to make the sandwiches look more appealing. This includes spray painting the food and using non-food products for some texture. They’ll also put all of the toppings on one side of the sandwich so that it looks as full as possible.
Having said that, this does appear especially egregious. I’m not sure what the ultimate answer is for how you can and can’t advertise your food, but I think Burger King is clearly stepping over the line here.
Smaller buns? I don’t see how anyone can expect their personal burger to look exactly like the ads? Photographers use all kinds of things to make the food look ‘better’. As someone else said above, they use camera tricks, etc. Do these same people complain about everything (not just food) they buy that doesn’t look exactly like an advertisement?
The only way I can explain the current Whopper ad vs the old is if they only partially cooked the patty in the new, then spray painted it brown. Those patties do start out nearly the size of a dinner plate. But even if that is what they did, there’s no way that’s allowable.
In my opinion, this is a frivolous lawsuit. It’s targeting Burger King for doing what EVERY advertiser does,
Cars- shown with options not available here in the states. They are almost always driving them on secluded roads where you would get a ticket for the same driving actions.
Food- unless you are in a very high end restaurant, the meal you are being served does not match the menu picture (if available). Cances are it has been assembled by a kitchen staff member who really doesn’t worry too much about the final appearance. Steaks are always done ‘just right’ with the right amount of seasoning, the side veggies are perfectly arranged. Baked potatoes are always big with the fixings perfectly arranged.
Bogus lawsuit. How have you been hurt? Did you eat the evidence? Did you get sick from the sloppy assembly of the sandwich?
Slight OT…There have been several times when the food I got at Taco Bell looked exactly like the pictures. I’m so used to it not being that way, that I was shocked. Sadly, what BK does is the norm, not the exception.