Sometimes you look at a retail ad and just have to shake your head and say “huh” because the claim is ridiculous.
Example 1:
Following up on last week’s story where Dove for Men deodorant claimed to provide 48 hour protection, not to be outdone, Mitchum claims to pack that 48 hour punch into one day!
*MOUSE PRINT:
Example 2:
Sale price advertising is a huge lure for most people because few can resist a great bargain (except for ones like this).
Example 3:
The ultimate bargain is a free offer. Here, Office Depot is promising two free movie tickets for the low, low price of…
Consumer Reports’ “Selling It” would be proud.
Slow week?
Edgar replies: Not at all. I wanted to follow-up on the deodorant issue from last week, but beef it up with a few other ads. Every so often it is nice to get a chuckle when you read Mouse Print*, no?
Maybe they meant 24 hours per day per armpit?
Since I can get such a good deal on the TV, I think I’ll buy two of them and save even more money.
“I can’t afford to save money”
The only excuse I can offer for the Mitchum ad is that their advertising tagline used to be, “So effective, you could skip a day,” so I think their “48 hours a day”, stupid though it is, might be intended to mean “48 hours’ worth of protection from one day’s application.” Don’t know if you’re allowed to shower it off, though; they never were clear about that.