Updated every Monday!   Subscribe to free weekly newsletter.

Lowe’s Corrects Goof in Labor Day Promotion

Ever on the hunt for a good deal to promote as Consumer World’s “bargain of the week,” MrConsumer electronically thumbed through the Lowe’s Labor Day sale circular late last week. He found a sale on Bosch dishwashers, which usually have very good product reviews from shoppers, and tend to be rated very highly by Consumer Reports. Making the deal even better — almost unbelievable — was the fact that Lowe’s was advertising free installation via a rebate.

Here is part of their Labor Day print circular featuring five Bosch dishwashers as low as $449. And the free installation rebate is smack in the middle of all these models. All the asterisks and other symbols just below the green arrow concerning the rebate shed no light on the actual restrictions.

 

Lowe's circular

 

Taking a closer look at one of the cheapest Bosch models at $449, the Bosch SHE3AR72UC, which grabbed Consumer Reports’ highest rating of any dishwasher (though only lukewarm reviews by Consumer Reports readers), the Lowe’s website provided the following product listing, and noted the availability of two rebates on this model.

 

Bosch dishwasher listing

 

When clicking to get the details of the installation rebate, the shopper is presented with a surprising catch:

*MOUSE PRINT:

$799 restriction

It said that the rebate only applies to Bosch dishwashers $799 or higher! But the rebate form doesn’t say that. The newspaper circular doesn’t say that. And the big print description of the rebate on the website doesn’t say that.

So we wrote to the PR folks at Lowe’s to ask which was correct: that the rebate offer only applied to dishwasher models $799 or higher, or that it applied to all models listed in the circular, shown on the website, and listed on the rebate form.

Less than 24 hours later, an inconspicuous change was made to the website — they removed the $799 minimum purchase language!

*MOUSE PRINT:

Lowe's correction

A Lowe’s spokesperson confirmed to Mouse Print* that the promotion in question did not have a minimum purchase threshold and all references to it were removed from their website. The company said that the $799 minimum purchase requirement was never intended to apply to this sale.

Incidentally, in the Boston area, Lowe’s charges $239 for installation. So getting that free is seemingly quite a savings. But, before you run to Lowe’s to buy a Bosch dishwasher because of this great deal, understand that Lowe’s plays by the book in terms of obtaining a local plumbing permit if required by your city or town. In my town, for example, Lowe’s will add a charge of $170 for the permit!!! Since this seemed rather high, MrConsumer contacted the city’s inspectional services department and found out that the actual cost is only $60. Lowe’s is charging an additional $110 for the time it takes a third party contractor to wait in line at city hall, it appears. And Lowe’s says that homeowners CANNOT get the permit on their own to save money. The Lowe’s spokesperson could not get a formal response by publication time as to why the company has such an anti-consumer policy.

In addition, Lowe’s, like other appliance sellers, does not include in the advertised price of the dishwasher the drain pipe, necessary adapters, and the electrical cord. That’s another $50. And haul away is yet $20 more.

So, what started as a great bargain is turning out to be a very expensive proposition unless you do the installation yourself.

Updated every Monday!   Subscribe to free weekly newsletter.

Thanks for Nothing #6

Here is the latest collection of advertisements that made us do a double-take when checking the fine print.

Example 1:

In many parts of the country, real estate prices have gone crazy. And that is certainly true in and around Boston… but this is ridiculous.

price increase

A jump from $300,000 to $1.5-million? The question is, which number is wrong?


Example 2:

Many Macy’s ads indicate that items are on “special” during certain hours and that after the special, the price will be higher. Apparently, that is not the case here.

Macy's after special price

During the limited time special, the price of these pillows was $20. After the “special,” they dropped to $12.99. The rebate was not limited to certain times of the day incidentally.


Example 3:

Here’s a nutty example from last December. Walmart had a small 5.5 ounce bag of Emerald mixed nuts on sale 47% off. Wow, you say… until you see the actual price.

Walmart's nutty price

What? This small bag of nuts had a regular price of $30.99, but they are “only” $16.36 on sale? Who would be nutty enough to pay such a high price? Now that eight months has passed, we have good news. The price has dropped to a mere $13.94 on their site! Thanks for nothing, Walmart.


Example 4:

In this disclosure from Sears, they try to explain that when they say that something is merely “on sale” that means only selected groups of items are actually on sale. But when they use the term “all” then it really does means all. Or does it?

Sears all on sale

Apparently when they use the term “all on sale” that really doesn’t mean “all” since over two dozen groups of items are not included. Thanks for nothing, Sears.

If you find a good example of a humorous surprise in the fine print, please submit it to Edgar(at symbol)MousePrint.org .

Updated every Monday!   Subscribe to free weekly newsletter.

Eye-Opening: Systane vs. Systane Ultra

Continuing our look at line extensions of popular over-the-counter products, we turn our gaze to Systane — a leading brand of eye drops.

Here are two of their lubricating eye drop products:

Systane

The product on the left is regular Systane “long lasting,” while the one on the right is Systane Ultra “high performance.” Based on its name and description, Systane Ultra seems to be a premium product offering “extended protection.”

A check of the active ingredients of both products, however, reveals a surprise.

*MOUSE PRINT:

Systane ingredients

Both regular Systane and Systane Ultra have exactly the same active ingredients and seemingly in the same strength! So is this just another marketing gimmick like the one we spotlighted where regular Aleve and Aleve Back & Muscle have identical active ingredients?

We asked Alcon, the maker of Systane, what the actual difference is between these two products, and why they sell two different products with the exact same active ingredients.

A spokesperson for the company explained that the secret is primarily in the inactive ingredients which differ slightly between the two products. According to her that is why the “Ultra” product performs better.

“Compared to Systane, Systane Ultra has a unique mechanism of action due to the inclusion of sorbitol, which serves to optimize the viscosity of the drop to minimize blur by delaying the cross-linking of other inactive ingredients until the drop is actually in the eye. The way the inactive ingredients cross-link once Systane Ultra is dropped into the eye results in the creation of a viscoelastic protective layer over the ocular surface that reduces friction and is maintained between blinks for prolonged ocular comfort. Finally, the interaction of Systane Ultra with natural components of the tear film (e.g., calcium, zinc, and magnesium) strengthens the cross-linking of the protective layer and prolongs retention of the active ingredients on the ocular surface.” –Alcon spokesperson.

Got that?

Given that the “Ultra” product is nearly 50% more expensive, does it then last 50% longer than their regular one? The company didn’t answer that question.

Who would have suspected that two products with identical active ingredients would function differently because of the inactive ingredients? And that poses a problem for label readers who would not be able to glean that fact simply by examining a product’s contents.