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Credit Cards Cutting Back on Benefits

  Consumers who ignored the flurry of “update” notices sent by a number of credit card issuers this summer may be in for a rude surprise this fall when some longstanding benefits disappear from popular credit cards.

For example, collision damage waiver, and half a dozen other travel and purchase benefits including 2-5% back in points at Sears and Kmart will be removed from the Sears platinum MasterCard issued by Citi as of October 1. Bank of America is eliminating five benefits on its Better Balance Rewards MasterCards as of November 1. And Discover, as of last month, removed from its cards benefits for lost or delayed luggage, travel insurance, and emergency roadside service. (See chart below.)

“Credit card issuers have used a host of benefits to attract customers to their cards, but now they are quietly removing many of them,” explained Consumer World founder Edgar Dworsky. “Some customers may be in for quite a surprise when they go to use one of these benefits but only then discover that it no longer exists.”

Most of the MasterCard changes were made by the card company itself last year for their standard, gold, and platinum cards, but the cuts are only being implemented now by some individual banks. MasterCard says it evaluated which benefits cardholders preferred and actually put to use for everyday transactions in deciding what set of core benefits to offer and which to drop. For these basic cards, the new core benefits funded by MasterCard only include Extended Warranty, Price Protection, Identify Theft Resolution, and lost card services. Individual banks can supplement the core benefits with other perks, or even buy back deleted ones.

A Visa spokesperson said it had no plans to reduce benefits on its cards. AMEX did not respond to inquiries.

At the same time that they are reducing benefits, some of the card issuers say they are adding or improving some perks. For example, FIA Card Services, a unit of Bank of America that issues credit cards for Fidelity Investments, is expanding its “extended warranty” benefit on certain cards. Starting in November, it will double a manufacturer’s warranty up to two additional years (up from one year) for warranties of 24 months or less.

Sears MasterCard claims that as of October 1 it is improving “Extended Warranty” and “Price Protection” on its platinum cards, but PR representatives at neither MasterCard nor Citi could provide any details of the enhancements.

*MOUSE PRINT:

Credit Card Benefits Changes Summer/Fall 2015
credit card benefits

Before making a critical purchase, cardholders are urged to check with their card issuer to ensure that a particular benefit traditionally associated with their card is still in effect. For example, don’t assume you still have automatic collision damage waiver protection when renting a car, counseled Consumer World.

Upper tier cards like World MasterCard, World Elite MasterCard, and Visa Signature tend to offer more benefits than basic cards. Many of the eliminated benefits are still available on them and on many basic cards that have opted not to adopt the changes (yet).

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Where’s the Political Disclaimer?

  When we see political commercials, most of us are used to hearing or seeing a disclaimer at the end of the ad indicating who paid for the advertisement and the name of the candidate who approved the message and is responsible for its content.

So how is it that online at sites like Instagram, where candidates sometimes post these same ads, that the familiar disclaimers are often missing? See for example:


https://instagram.com/p/4PRAtVmhVq
Click Video to Start and STOP it.

The answer can be found in the rules of the Federal Election Commission.

*MOUSE PRINT:

The law requires:

Title 11 – Federal Elections § 110.11 Communications; advertising; disclaimers (2 U.S.C 441d).

(a) Scope. The following communications must include disclaimers, as specified in this section:

(2) All public communications, as defined in 11 CFR 100.26, by any person that expressly advocate the election or defeat of a clearly identified candidate.

However, the definition of “public communications” has an exception:

General public political advertising does not include Internet ads, except for communications placed for a fee on another person’s web site.

So, since Instagram for example does not charge people who post pictures and short videos on its website, any ads that appear there fall outside the requirement of having a disclaimer.

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Hotels.com Rewards Readers of Fine Print

  In a twist, an Internet company is rewarding TV viewers who take the time to read the fine print in one of its commercials.

Last month, Hotels.com decided it has high time that TV viewers stopped fast forwarding their DVRs through their commercials. So it created a sweepstakes that required people to pause the recorded program so they could read the rules of the contest including how to enter.

*MOUSE PRINT:


https://www.youtube.com/watch?v=j2NbtHAzNnU

The commercial only ran for a week. During that time, how many people do you think paused the commercial and actually entered the sweepstakes for a free trip?

350.