Downsizing / Shrinkflation – Page 20

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Here We Downsize Again – May 2019

March 14, 2022May 6, 2019 by Edgar (aka MrConsumer)

Prices on paper goods are going up again, but you’d never know it because the packages look about the same and you pay the same at the checkout. But you are getting less in each package.

Kleenex Tissues

The boxes are the same size but Kleenex is giving you 10% fewer tissues. Thanks to Leif S. for spotting this downsizing in progress right now.

*MOUSE PRINT:

Brawny Paper Towels

Brawny has a long history of downsizing its paper towels. This time, packages are going from 87 sheets down to 80 sheets — almost a 10% reduction.

*MOUSE PRINT:

Downy Unstoppables

*MOUSE PRINT:

P&G recently came out with new bottles of Downy Unstoppables laundry fragrance enhancers. The bottle is slightly larger but the contents actually weigh 25% less. That’s a big downsizing… seemingly. Even more surprising, when tossing these pellets in water, they float, whereas the old ones sunk to the bottom. Checking with customer service revealed what had really changed. The product engineers at P&G removed some of the dead weight from each pellet making them lighter. That cut the net weight of each bottle by a quarter, but the number of laundry loads you get remained the same. So it only looked like Unstoppables had been downsized.

If you spot a new example of a product being downsized, please try to take a sharp picture of both the old and the new packages and send it to: edgar (at symbol) mouseprint.org . Thanks.

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Here We Downsize Again – Dec. 2018

March 14, 2022December 24, 2018 by Edgar (aka MrConsumer)

NOTE: The next new Mouse Print* story will be published on January 7th.

We wrap up the year with another round of products that have been downsized.

Florida’s Natural

This has been the year of shrinking orange juice containers. First it was Tropicana and then Simply Orange followed suit. And now it’s Florida’s Natural that has gone from 59 ounces to just 52 ounces.

*MOUSE PRINT:

Cottonelle

Toilet paper is one of the categories subject to frequent downsizing. And a popular brand, Cottonelle has shrunk again. This time, it lost 40 sheets per roll. Thanks to our friend Richard G. for spotting this.

*MOUSE PRINT:

Charmin

But let’s not leave out the king of toilet tissue – Charmin. Their “strong” mega rolls went from 308 sheets to just 286 sheets per roll. Mega is not so mega anymore. Thanks to Richard G. again.

*MOUSE PRINT:

Sweet ‘n Low

Now here’s a product you would never expect to be downsized – those little Sweet ‘n Low packets. Eagled-eyed Nancy S. caught this inconspicuous change with each packet going from 0.04 ounces to 0.035 — five-thousands of an ounce less. But the packet says it is still equivalent to about two teaspoons of sugar.

*MOUSE PRINT:

Johnson’s Baby Shampoo

Next, we have Johnson’s Baby shampoo. Tom G. found that the old 15-ounce bottle is now just 13.6 ounces for the same price. It’s never too early to teach a child about downsizing.

*MOUSE PRINT:

Johnson's Baby shampoo

CVS Cashews

Finally, we have CVS cashews. A sharp-eyed shopper, Mario C., caught the fact that CVS lopped off three-quarters of an ounce from their own brand of whole cashews (like it is not bad enough that they charge over $15 for slightly more than a pound of nuts). The package redesign gave the drug chain an opportunity to change the net weight too.

*MOUSE PRINT:

If you spot a product that has been recently downsized, please submit it to: edgar (at symbol) mouseprint.org

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Aldi Waters Down Its Margarine… Literally

March 14, 2022September 17, 2018 by Edgar (aka MrConsumer)

Aldi is an international chain of limited assortment supermarkets known for very low prices on most items. They carry very few national brands. Rather, store brands dominate their shelves.

In recent months, MrConsumer noticed price increases on various items there like cookies, peanut butter, pretzels, and more. One particular item, their 45-ounce tub of margarine, has had two price increases in recent months. It had been $1.79 for years, but jumped to $1.99 several months ago, and shortly thereafter went up again to $2.29.

Last week, there was another change to this product. The margarine now comes in a rectangular tub:

A closer examination of the package, however, revealed an additional change that was very unwelcome.

*MOUSE PRINT:

VS.

Aldi 40%

They cut the amount of oil in the product by over 20 percent. So what replaced the oil? Water! In fact, the primary ingredient in this margarine is now water, whereas previously it was oil.

*MOUSE PRINT:

We asked Aldi’s PR agency to explain why they literally watered down this product rather than raise the price, why they didn’t label the product as a new formulation, and whether they conducted any consumer taste tests to demonstrate that consumers preferred the new version. They declined to answer the questions.

Sadly, name brand tub “spreads” like Country Crock and Blue Bonnet are also only 39-40% oil these days. I don’t know about you, but MrConsumer just loves to spread emulsified water on his crisp English muffins.