Downsizing / Shrinkflation – Page 19

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Did Those Clever Keebler Elves Try to Pull a Fast One?

March 14, 2022June 10, 2019 by Edgar (aka MrConsumer)

While shopping recently, MrConsumer spotted this bonus pack of Keebler Chip Deluxe cookies.

Keebler Chips Deluxe bonus pack

The package proclaims “Now 20% More Cookies FREE.” Great, who doesn’t like a free bonus? The package weighed 15.8 ounces.

A couple of rows over, however, MrConsumer saw some regular (non-bonus) packages of those same cookies.

*MOUSE PRINT:

That package doesn’t claim to contain a bonus, and it also weighs the exact same 15.8 ounces. The “old” package just above appears to have been manufactured only FOUR DAYS before the bonus package based on their “sell by” dates being only four days apart (July 31, 2019 for the old one, and August 4, 2019 for the new bonus one).

So what did those clever little elves do? According to the label, both packages had 30 cookies? Is this the new math?

We asked Kellogg’s, the manufacturer of Keebler cookies, for an explanation. Unfortunately they sidestepped the issue, only saying:

We increased the weight (ounces) of each of our Keebler Chips Deluxe retail packages by 20% without an increase in price as a way to offer more value to our consumers. Each package now has up to six more cookies.

The availability of the new packages varies, as they flowed through over time. We started production of the new packages at the end of last year.

Because we have covered the downsizing of Keebler cookies in the past, we know the packages had gone down to the 11-12 ounce range about five years ago. The packages are clearly larger today.

The best we can tell, checking hundreds of Keebler Chips Deluxe pictures in Google image search, the most prevalent previous size was 12.6 ounces. The package contained about 24 cookies. The current 15.8 ounce packages contain about 30 cookies according to the label. Mathematically, that’s 25-percent more cookies, not 20-percent.

But that still does not explain how the 15.8 ounce bonus package above can be identical in weight and number of cookies (30) as the non-bonus package that immediately preceded it, being produced seemingly just four days earlier. We may never know.

But, wouldn’t it be nice if manufacturers who downsize their products called shoppers’ attention to it in as a bold a way as when they upsize them?

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Here We Downsize Again – May 2019

March 14, 2022May 6, 2019 by Edgar (aka MrConsumer)

Prices on paper goods are going up again, but you’d never know it because the packages look about the same and you pay the same at the checkout. But you are getting less in each package.

Kleenex Tissues

The boxes are the same size but Kleenex is giving you 10% fewer tissues. Thanks to Leif S. for spotting this downsizing in progress right now.

*MOUSE PRINT:

Brawny Paper Towels

Brawny has a long history of downsizing its paper towels. This time, packages are going from 87 sheets down to 80 sheets — almost a 10% reduction.

*MOUSE PRINT:

Downy Unstoppables

*MOUSE PRINT:

P&G recently came out with new bottles of Downy Unstoppables laundry fragrance enhancers. The bottle is slightly larger but the contents actually weigh 25% less. That’s a big downsizing… seemingly. Even more surprising, when tossing these pellets in water, they float, whereas the old ones sunk to the bottom. Checking with customer service revealed what had really changed. The product engineers at P&G removed some of the dead weight from each pellet making them lighter. That cut the net weight of each bottle by a quarter, but the number of laundry loads you get remained the same. So it only looked like Unstoppables had been downsized.

If you spot a new example of a product being downsized, please try to take a sharp picture of both the old and the new packages and send it to: edgar (at symbol) mouseprint.org . Thanks.

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Here We Downsize Again – Dec. 2018

March 14, 2022December 24, 2018 by Edgar (aka MrConsumer)

NOTE: The next new Mouse Print* story will be published on January 7th.

We wrap up the year with another round of products that have been downsized.

Florida’s Natural

This has been the year of shrinking orange juice containers. First it was Tropicana and then Simply Orange followed suit. And now it’s Florida’s Natural that has gone from 59 ounces to just 52 ounces.

*MOUSE PRINT:

Cottonelle

Toilet paper is one of the categories subject to frequent downsizing. And a popular brand, Cottonelle has shrunk again. This time, it lost 40 sheets per roll. Thanks to our friend Richard G. for spotting this.

*MOUSE PRINT:

Charmin

But let’s not leave out the king of toilet tissue – Charmin. Their “strong” mega rolls went from 308 sheets to just 286 sheets per roll. Mega is not so mega anymore. Thanks to Richard G. again.

*MOUSE PRINT:

Sweet ‘n Low

Now here’s a product you would never expect to be downsized – those little Sweet ‘n Low packets. Eagled-eyed Nancy S. caught this inconspicuous change with each packet going from 0.04 ounces to 0.035 — five-thousands of an ounce less. But the packet says it is still equivalent to about two teaspoons of sugar.

*MOUSE PRINT:

Johnson’s Baby Shampoo

Next, we have Johnson’s Baby shampoo. Tom G. found that the old 15-ounce bottle is now just 13.6 ounces for the same price. It’s never too early to teach a child about downsizing.

*MOUSE PRINT:

Johnson's Baby shampoo

CVS Cashews

Finally, we have CVS cashews. A sharp-eyed shopper, Mario C., caught the fact that CVS lopped off three-quarters of an ounce from their own brand of whole cashews (like it is not bad enough that they charge over $15 for slightly more than a pound of nuts). The package redesign gave the drug chain an opportunity to change the net weight too.

*MOUSE PRINT:

If you spot a product that has been recently downsized, please submit it to: edgar (at symbol) mouseprint.org