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Intuit/TurboTax Caves to Consumer Pressure

  After three and half weeks of stringing criticism from customers and the media, Intuit, the maker of TurboTax Deluxe, threw in the towel on January 29. The popular tax preparation software had been stripped of key functionality in a ballsy and blatant money-grab to extract an extra $30 to $40 in upgrade fees from regular users. The company is now going to offer free automatic upgrades to TurboTax Premier and Home & Business from within TurboTax Deluxe — the very thing we first called for back on January 6.

The company also vowed to restore all the missing pieces to TurboTax Deluxe next year.

Intuit president Brad Smith posted this apology on his Linked-in page:



Customers who already paid the $30 to $40 upgrade fee or who bought a higher edition of TurboTax will still be able to get a $25 rebate, but in many cases, it may not cover all their extra costs.

Intuit was taught a valuable lesson (again), but its history of practices designed to gouge its customers suggests it probably hasn’t really learned anything.

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Intuit Offering Partial TurboTax Upgrade Rebates


TurboTax Deluxe(BOSTON – January 22, 2015) – Following a public outcry from regular TurboTax Deluxe users who learned that the popular tax preparation software’s maker had stripped the program of key functionality this year, Intuit today apologized and somewhat reversed course by offering a $25 rebate to purchasers to partially cover the cost of having to upgrade to a more expensive version.

Without clear advance disclosure that its flagship product had changed and could no longer help users easily report all income from investments, self-employment, and rental property (Schedules C, D, and E), the company had sought $30 to $40 in upgrade fees disclosed partway into the program in order to restore its original functionality.

“Intuit offered a full apology but only a partial refund. They should be providing free automatic upgrades this year, and not requiring users to remember to send in for a rebate possibly months from now after they file their taxes,” commented Consumer World founder Edgar Dworsky. “The rebate doesn’t even cover the full cost of the upgrade in many cases.”

As of today, customers have posted over 1500 one-star reviews of TurboTax Deluxe on Amazon. And competitors like H&R Block have already offered disgruntled TurboTax customers their tax software free.

Dworsky launched a media blitz on January 6 to warn the public about the crippled TurboTax software, and to pressure the company to give all affected customers automatic free upgrades to restore the product’s full functionality. Until now, Intuit was only informally offering free or discounted upgrades to buyers who called to complain.

To save the company money, Intuit has narrowly defined who can get the $25 rebate. To qualify, customers have to had filed their 2013 income taxes using TurboTax Deluxe, and filed their 2014 return using either TurboTax Premier or Home & Business. And by using a rebate that can’t be submitted until one’s taxes are filed, the company will benefit from those who forget or can’t be bothered dealing with rebates.

UPDATE: Intuit has clarified whether you have to e-file or not to qualify for the rebate. If you e-file both the 2013 and 2014 return, their website can automatically validate your rebate request. If you paper filed, they will have to process the request manually by having you call their 800 number.

Intuit is not new to controversy or nickel-and-diming tactics. In 2008, it added a $9.95 fee to print or e-file a second return from TurboTax, but quickly rescinded the charge following a storm of criticism. And for years, it has arbitrarily “sunset” (deactivated) the online downloading and electronic bill payment functions of its popular Quicken checkbook software thus requiring consumers to buy a new version of the program every three years.

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Click vs. Brick Follow-up

 Last week, Consumer World presented the results of its survey of prices on a retailer’s website compared to the prices charged for the same item at its brick-and-mortar store locations. The prices were not always the same, and web prices were not always lower.

To emphasize the point that you always have to check prices in both places, online and in-store, here is an example of the inconsistency week to week of pricing between the two.

In the original story, we showed a huge price difference on a Dell computer at Staples.com versus at Staples stores:

Staples week one prices

Just before Black Friday, the price online was $429.99, but in-store it was $180 higher — $609.99!

Fast forward to last week, December 7. The price differences reversed.

*MOUSE PRINT:

in-store week 2

—–Versus—–

week 2 online

This time, the in-store price was $130 lower than the online price. Go figure.

As we said, there is no rhyme or reason to the price variations. You can’t predict whether the online price will be cheaper or more expensive than the in-store price, so you have to check both each time.