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April Fools: These Celebs Didn’t Really Endorse Surreal Cereal

A small, scrappy UK-based cereal company is making waves across the pond with a brash advertising campaign suggesting that big name celebrities love their sugar-free cereal.

Surreal Dwayne
Surreal Cereal 2

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The company explained their little advertising scheme on their Facebook page:

Surreal explanation

At least in the United States, using a celebrity’s name or likeness to promote a product they don’t actually use and without compensation or permission can result in costly legal action.

Will the company be saved by the giant asterisk explaining their ploy? Stay tuned.

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Here We Shrink Again – Early Spring 2023

Since the New York Times story about shrinkflation, we have gotten many more tips than usual about products downsizing. So, here is another round of them.

Green Giant Frozen Vegetables

Mark H. reported to us that in late summer he noticed various varieties of Green Giant frozen vegetables had downsized from 10 ounces to only eight, yet they still claimed two (skimpy) servings. Sure enough, most of their varieties are now only eight ounces.

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Green Giant veggies


Duke’s Mayonnaise

Historically, mayonnaise came in quart-size jars, but in 2006, Hellmann’s introduced the 30-ounce size to replace that. And almost everyone else followed suit sooner or later. Not Duke’s. It refused to downsize and trumpeted that fact on their label noting that it was still 32 ounces. But Duke’s acknowledged on their website that last September that jar was now 30 ounces. Of course, the new jars are not labeled “now 30 ounces.” Thanks to Whit W., Richard G., and Steve E. for submitting this change.

*MOUSE PRINT:

Duke's mayo


Goodman’s Macaroons

Just in time for Passover 2023, the traditional 10-ounce can of Goodman’s macaroons has morphed into a nine-ounce bag. A customer service rep for the company confirmed the product has been reduced by 10-percent. Other brands still come in the familiar 10-ounce size but are moving to bags also.

*MOUSE PRINT:

Goodman's macaroons


Pepperidge Farm Cookies

Several varieties of Pepperidge Farm cookies have been reduced in size repeatedly over the years. Thanks to Joan D. and James M. for raising this issue. Here is one such change where Milano cookies went from 6.25 ounces to just six.

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Pepperidge Farm Milano


Dove Body Wash

Unilever seems to be nickel and diming customers with repeated reductions in the size of their Dove body wash. In this case, it has gone from 24 ounces to 22 ounces to now just 20 ounces. And reader Joyce M. lamented over a year ago, that so much lotion sticks to the inside of the 22-ounce Dove container, that she cut one open and has gotten two extra weeks of use just from the residual lotion.

*MOUSE PRINT:

Dove Body Wash


Werther’s Original Hard Caramels

Candy is one of the categories of products often subject to shrinkflation. Darnell K. wrote to us about Werther’s hard candy resenting their product shrinkage and saying the practice is just plain shady. Here, their large size went from 34 ounces down to 30 ounces. It is unclear when the change occurred but likely it was a while ago.

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Werther caramel


If you spot a product that has been recently downsized, please take a sharp picture of the old product and new product side-by-side (old on the left) with the net weight or net count showing. You can email it to Edgar (at symbol) ConsumerWorld.org . Thanks!

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Those Devilish Keebler Elves Are at It Again

Oh those devilish Keebler elves apparently tired of downsizing their cookie packages have developed a new bad habit. According to Steven R., they have learned to talk out of both sides of their mouth.

Our consumer sent us photographs of a package of Keebler Country Style Oatmeal with Raisins, which clearly says on the front of the package in the bottom left hand corner that the product contains “no high fructose corn syrup.”

Keebler Oatmeal cookies

However, on the back of the bag, the ingredients statement tells a different story.

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Keebler oatmeal cookies ingredients

We asked the company about the sweetener discrepancy. (Clearly they are not paying attention to the front label having left out the word “cookies.”)

A spokesperson replied with this statement:

Keebler Country Oatmeal Cookies has a printing error on the front of the package. The product does contain high fructose corn syrup which is included in the list of ingredients on the back of the package. We regret any confusion.

The company did not explain how this happened or for how long the misrepresentation was there.