In May, we reported that a tentative settlement was reached in a case against Anheuser-Busch for marketing its Rita brand of drinks like Lime-A-Rita, which did not contain tequila, Ritas Sangria Spritz, which did not contain red wine, and Ritas Mohito Fizz when in fact it did not contain rum.
The only disclosure about this was on the bottom of the carton, where consumers are not likely to look nor understand that fact based on the wording they used.

Now the parties have reach a more specific agreement.
*MOUSE PRINT:
Settlement Class members may seek a refund for a maximum total refund of $21.25 per Household with Proof of Purchase. Settlement Class members may seek a maximum total refund of $9.75 per Household without Proof of Purchase.
A-B has also agreed to make changes to the marketing, labeling, and packaging of the Products, including the addition of the word Malt Beverage on the consumer facing panels of the Product packaging, and clear disclaimers on the website noting that each of the Products Does not contain distilled spirits.

So the company will modify their labeling and pay ten or twenty dollars to affected consumers. But honestly, the mock-up of this part of their new label doesn’t seem to communicate an awful lot new in a conspicuous manner.
The judge still has to approve the settlement. We’ll provide a link in Consumer World to the claim form at that time.


