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Just in time for April Fools’ Day this week, a company called Simulate has created a catchy slogan to promote their plant-based chicken nuggets.
Since chicken nuggets are not exactly a health food even if plant-based, the company just comes right out and says it in big type:
NOT *MOUSE PRINT:
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We continue this week to spotlight big brands that are shrinking their products but charging the same or more for them. Shrinkflation continues unabated.
| Cottonelle |
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Just like Charmin, Cottonelle has reduced the number of sheets it provides on each roll of toilet paper depending on the variety (soft or strong). Here, the strong version of Cottonelle mega rolls has gone from 340 1-ply sheets to just 312. And the soft version went from 284 2-ply sheets to just 268. See past examples of how Cottonelle has shrunk over the years. Thanks to Richard G. for this submission.
*MOUSE PRINT:
| Sun-Maid Raisins |
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Those canisters of Sun-Maid Raisins are getting smaller too. They just lost over two-and-a-half ounces each.
*MOUSE PRINT:
| Chobani Yogurt |
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Remember when yogurt used to come in eight-ounce cups? Those days are long gone. Some of them aren’t even six ounces anymore. And the specialty versions with mix-ins, just got even smaller. Thanks to Richard G. who spotted this change.
*MOUSE PRINT:
| Dove Body Wash |
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Like so many shampoos, body wash bottles are getting smaller too. Here, Dove Body Wash went from 24 oz. to 22.
*MOUSE PRINT:
| Safeguard Soap |
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Remember when “bath size” soap was five ounces? Those days are long gone because soap has been shrinking for years. Most recently, Safeguard has gone from four ounces down to only 3.2 — just about the size of what was once considered a regular bar.
*MOUSE PRINT:
If you find an example of a product that has recently been downsized, please take a clear before and after picture, including the net weight or net count statement and send it to: Edgar (at symbol) MousePrint.org . Thanks.
Updated every Monday! Subscribe to free weekly newsletter.
With inflation rearing its ugly head, we are seeing not only a wave of direct price increases on groceries, but also sneaky ones when manufacturers inconspicuously reduce the size of their products. This downsizing or shrinkflation as it currently is called is so prevalent at the moment, we have to spend this week and next showing you the dozen examples we’ve collected.
| Charmin |
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Over the past 60 years we’ve seen Charmin toilet paper go from 650 single-ply sheets on a roll to the equivalent of 90% less assuming you could even find single rolls any longer. The latest change shows ultra soft “Mega” rolls going from 264 double-ply sheets per roll to 244. And “Super Mega” rolls went from 396 sheets to 366.
*MOUSE PRINT:
Older, larger sizes of Charmin that we have tracked can be seen here. Thanks to our ace downsizing detector, Richard G., for this submission.
| Snyder’s Pretzels |
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Snyder’s Honey Mustard & Onion pretzels now have a “new look” and “big flavor” but come in a new smaller size. Thanks to Richard G. for spotting this change.
*MOUSE PRINT:
| Keebler Cookies |
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Coming to supermarket shelves soon are new smaller packages of Keebler cookies. Chips Deluxe with M&Ms are going from 11.3 oz. to 9.75 and even more dramatic changes are occurring in their “family size” package. And Keebler E.L. Fudge packages lost 1.3 ounces and 20 calories per cookie. Note: In some stores, the new, smaller family size Chips Deluxe with M&Ms is one dollar less.
*MOUSE PRINT:
| Gatorade |
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Gatorade has come in 32 ounces bottles forever, it seems. Now the product has gone on a diet and their new bottles have developed a waistline. That indent around the middle of the bottle is a telltale sign that the new bottles hold less — four ounces less, in fact. But, they are the exact same height.
*MOUSE PRINT:
| Pantene Conditioner |
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Pantene conditioner recently changed its packaging going from a bottle to a tube. And somehow two full ounces of the product disappeared in the process. Thanks to Richard G. for spotting this change.
*MOUSE PRINT:
| Earth’s Best Snack Bars |
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It looks like a good math lesson comes courtesy of this Sesame Street snack bar. Kids, can you say “seven” instead of “eight” bars are now in every box? Thanks to Richard G. again.
*MOUSE PRINT:
If you find a product that has been downsized recently, please send a before and after picture with the net weight or net count showing to Edgar (at symbol) MousePrint.org . Thanks!