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Aldi Waters Down Its Margarine… Literally

Aldi is an international chain of limited assortment supermarkets known for very low prices on most items. They carry very few national brands. Rather, store brands dominate their shelves.

In recent months, MrConsumer noticed price increases on various items there like cookies, peanut butter, pretzels, and more. One particular item, their 45-ounce tub of margarine, has had two price increases in recent months. It had been $1.79 for years, but jumped to $1.99 several months ago, and shortly thereafter went up again to $2.29.

Aldi margarine old

Last week, there was another change to this product. The margarine now comes in a rectangular tub:

Aldi margarine new

A closer examination of the package, however, revealed an additional change that was very unwelcome.

*MOUSE PRINT:

Aldi 51%

VS.

Aldi 40%

They cut the amount of oil in the product by over 20 percent. So what replaced the oil? Water! In fact, the primary ingredient in this margarine is now water, whereas previously it was oil.

*MOUSE PRINT:

Aldi margarine ingredients

We asked Aldi’s PR agency to explain why they literally watered down this product rather than raise the price, why they didn’t label the product as a new formulation, and whether they conducted any consumer taste tests to demonstrate that consumers preferred the new version. They declined to answer the questions.

Sadly, name brand tub “spreads” like Country Crock and Blue Bonnet are also only 39-40% oil these days. I don’t know about you, but MrConsumer just loves to spread emulsified water on his crisp English muffins.

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Tropicana Orange Juice Downsizes Again

Back in the good old days, one could buy half a gallon of Tropicana orange juice in a container. Then in 2010, the company (and the industry) downsized the traditional 64 ounce container to 59 ounces.

Tropicana 64-59
Tropicana 64-59 net contents

Then they introduced attractive carafes of orange juice in a shape not easily distinguishable as a particular size, but they were still 59 ounces.

Now in the summer of 2018, Tropicana, following the lead of Simply Orange, is in the process of downsizing again. This time to a mere 52 ounces.

*MOUSE PRINT:

Tropicana 59-52 ounces

The bottles look identical on store shelves. Same width, same height. So how did they reduce the contents by a full seven ounces so inconspicuously?

*MOUSE PRINT:

Tropicana bottles profile

The bottles aren’t as deep as they were… that’s how they accomplished this clever sleight-of-hand.

On the Tropicana website, they explain why they downsized the product:

Tropicana downsize explained

We consider this one of the sneakiest downsizes ever because of both the tiny net contents statement which is often hidden by the shelf rack edge in some supermarkets, and the appearance of the bottles which look identical head-on. What do you think? Add your comments below.

Thanks to eagle-eyed reader, Edward E., for catching the change.

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Where’s the Pork? (Hint: Not in Nathan’s Hot Dogs!)

A big national class action antitrust lawsuit was filed last week alleging that major food companies conspired to overcharge consumers for bacon, ham, hot dogs and other pork products.

In a press release issued by one of the law firms, they advise consumers who purchased any of these products that they might be entitled to some money back:

press release excerpt

As a native New Yorker who grew up eating Nathan’s hot dogs at the original Nathan’s stand in Coney Island, MrConsumer knows their frankfurters are all beef and contain no pork.

100% beef

HUGE MOUSE PRINT:

Nathan's package

While all Nathan’s frankfurters are all beef, they do have one variety of fries called “Bacon and Cheddar Crunchy Crinkle Fries.” That product, however, according to the ingredients statement on the Nathan’s website, seemingly doesn’t actually contain any bacon, just artificial or natural flavoring!

MOUSE PRINT:

bacon and cheddar ingredients

So it appears, based on the items listed on their website, that no Nathan’s Famous products contain pork and thus no Nathan’s products that a consumer may have purchased qualify for a refund or are properly included in the list of affected brands. So why was “Nathan’s Famous” listed as one of the offending brands but not a defendant in the case?

The day after the lawsuit was filed, MrConsumer wrote to the two law firms that filed the class action to find out and to advise them that it appeared that Nathan’s Famous had been wrongly accused of anti-competitive conduct. He also alerted the CEO of Nathan’s Famous that his company and products were apparently erroneously called out in the law firm’s press release.

Neither law firm nor Nathan’s responded to our request for comments and an explanation.

So how did Nathan’s Famous get wrapped up in this lawsuit? This is what appears to have happened. Nathan’s Famous is distributed by the John Morrell Company, which is owned by Smithfield Foods. And Smithfield Foods is a defendant in the lawsuit because they sell other brands and products that do contain pork. Somehow the law firms apparently did not understand that Nathan’s Famous is an independent company not owned by Smithfield and that Nathan’s only sells 100% beef franks.

MOUSE PRINT:

Nathan's distributor

How could they have known these key facts about Nathan’s? Well, they just could have picked up a package, read the fine print, read the big print, and checked the Nathan’s website!

The law firm also listed Steak-eze as an affected brand. According to the Steak-eze website, and certainly implied in their brand name, they only sell beef products also.