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Thanks for Nothing, Sears and Kmart

It is with a tinge of sadness that we lament the passing of hundreds more Sears and Kmart stores following their filing for bankruptcy last week. However, some of the dumb things that they have done can turn off consumers. For example, when retailers advertise a sale or reduced prices, shoppers expect to save money and be offered a good price. Sometimes, however, that wasn’t always the case at Sears and Kmart.

Example 1:

Just when Sears announced they were filing for bankruptcy last week, the local Sears in Cambridge, MA which had just started its own store closing sale, was adding an extra incentive — an extra 10% off your total purchase.

Sears 10% off

Great, except for one thing — the fine print on the coupon.

*MOUSE PRINT:

not at the register

What, you can’t use the coupon in the store and this is a store only coupon?

As it turns out, who knows what that really means because the Sears in Cambridge was automatically giving folks the extra 10% at the register, even without the coupon.


Example 2:

A couple of months ago, Sears MasterCard offered an unbelievable “month long” deal — get 20% back in points if you use the card at gas stations.

*MOUSE PRINT:

month long promotion

Apparently February has been displaced by August as the shortest month of the year.


Example 3:

People think that shopping online will generally save you money. These items at Kmart.com from marketplace sellers, however, challenge that assumption big time.

bread

.

matzo

.

Tide

Thanks for nothing, Sears and Kmart, for all these “deals.”


If you spot an outrageous or funny offer, please submit it to edgar (at symbol) mouseprint.org .

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Aldi Waters Down Its Margarine… Literally

Aldi is an international chain of limited assortment supermarkets known for very low prices on most items. They carry very few national brands. Rather, store brands dominate their shelves.

In recent months, MrConsumer noticed price increases on various items there like cookies, peanut butter, pretzels, and more. One particular item, their 45-ounce tub of margarine, has had two price increases in recent months. It had been $1.79 for years, but jumped to $1.99 several months ago, and shortly thereafter went up again to $2.29.

Aldi margarine old

Last week, there was another change to this product. The margarine now comes in a rectangular tub:

Aldi margarine new

A closer examination of the package, however, revealed an additional change that was very unwelcome.

*MOUSE PRINT:

Aldi 51%

VS.

Aldi 40%

They cut the amount of oil in the product by over 20 percent. So what replaced the oil? Water! In fact, the primary ingredient in this margarine is now water, whereas previously it was oil.

*MOUSE PRINT:

Aldi margarine ingredients

We asked Aldi’s PR agency to explain why they literally watered down this product rather than raise the price, why they didn’t label the product as a new formulation, and whether they conducted any consumer taste tests to demonstrate that consumers preferred the new version. They declined to answer the questions.

Sadly, name brand tub “spreads” like Country Crock and Blue Bonnet are also only 39-40% oil these days. I don’t know about you, but MrConsumer just loves to spread emulsified water on his crisp English muffins.

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Tropicana Orange Juice Downsizes Again

Back in the good old days, one could buy half a gallon of Tropicana orange juice in a container. Then in 2010, the company (and the industry) downsized the traditional 64 ounce container to 59 ounces.

Tropicana 64-59
Tropicana 64-59 net contents

Then they introduced attractive carafes of orange juice in a shape not easily distinguishable as a particular size, but they were still 59 ounces.

Now in the summer of 2018, Tropicana, following the lead of Simply Orange, is in the process of downsizing again. This time to a mere 52 ounces.

*MOUSE PRINT:

Tropicana 59-52 ounces

The bottles look identical on store shelves. Same width, same height. So how did they reduce the contents by a full seven ounces so inconspicuously?

*MOUSE PRINT:

Tropicana bottles profile

The bottles aren’t as deep as they were… that’s how they accomplished this clever sleight-of-hand.

On the Tropicana website, they explain why they downsized the product:

Tropicana downsize explained

We consider this one of the sneakiest downsizes ever because of both the tiny net contents statement which is often hidden by the shelf rack edge in some supermarkets, and the appearance of the bottles which look identical head-on. What do you think? Add your comments below.

Thanks to eagle-eyed reader, Edward E., for catching the change.