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Did You Fall for the Whole Foods Price Cuts Hype?

It seems like virtually every newspaper and media outlet carried stories at the end of August breathlessly touting price cuts at Whole Foods now that Amazon has taken over the high-priced chain.

Whole Foods Headlines

One would think with such headlines that everything in the store was now at bargain basement prices. Nothing could be further from the truth. All these reporters were buying what Amazon was selling in their press release without checking the true extent of the price cuts and how that would affect the average shopper.

MrConsumer made a visit to the medium size Whole Foods in Boston’s Charlestown neighborhood two days before the price drop and again twice last week afterwards. Rather than finding large signs all over the store proclaiming that thousands of items had been cut in price, it appeared that very little had changed.

*MOUSE PRINT:

365 Tomato sauce

On his third store visit, the day after the price drops, MrConsumer went up and down every aisle, electronic clicker in hand, trying to count every item bearing the Whole Foods + Amazon orange logo signaling a new lower price. The final count: only 49 items were cut in price. Put another way, Amazon did not reduce the price of 99.5% of the estimated 10,000 items carried by the average Whole Foods store. A Whole Foods spokesperson confirmed the number of items carried, but refused to discuss the list of affected products or even just the number of items reduced.

Some of these products were accounted for multiple times in the overall tally, like the seven flavors of one brand of tomato sauce, the four varieties of one brand of eggs, and the over half a dozen sizes of bottled water. Together, those three products alone accounted for nearly 40 percent of all the price reductions.

Now, were there legitimate and sizable price reductions? Absolutely. Atlantic salmon went from $12.99 a pound to $9.99, and fancy schmancy ground beef in a cryovac package dropped from $8.99 to $6.99 a pound. Are these now bargains? Not exactly. Are more price reductions coming? They say so.

Salmon before/after

Amazon and Whole Foods were masterful at getting the media to promote an almost nonexistent price drop, and in turn at helping them counteract the supermarket’s high-price image. The reality is that the average shopper will barely notice any savings in their weekly grocery bill at least in the short-run.

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Pret a Manger Accused of Deceptive Sandwich Packaging

MrConsumer had occasion to eat at what he considers an expensive regional European sandwich shop last March called Pret a Manger. He discovered something sneaky about how they packaged their sandwich wraps.

Pret Bang Bang Chicken

Upon opening the package, one gets an unexpected surprise.

*MOUSE PRINT:

Pret revealed

What looked like a long wrap sandwich, potentially worth the $7.49 price, turns out to be two small halves that come nowhere close to filling the package. The “Lovingly Made” cardboard surrounding the middle of the sandwich hides the dirty little secret of the empty space between the two halves. I thought to myself — great — I have a good Mouse Print* story.

As we have discussed in the past, deceptive packaging can be illegal, particularly when there is nonfunctional empty space in the package. That’s called slack fill, and it tends to give consumers a misimpression about the actual contents of the package. It makes the consumer think there is more product inside than there really is.

Fast forward to this summer when a New York consumer purchased a different wrap at Pret and got snookered too. He thought to himself — great — and he filed a class action lawsuit a few weeks ago against the company claiming millions of dollars of losses suffered by purchasers of these kinds of wraps. His lawsuit claims that depending on the sandwich there can be up to two-and-a-half inches of empty space between the two halves. (See story in Gothamist.)

So we asked Pret about their reaction to the lawsuit and why they package their wraps in this deceptive manner. They did not respond.

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Here We Downsize Again – 2017 (Part 2)

Like death and taxes, you can count on manufacturers to continue to shrink their products.

Mouse Print* reader Jack B. recently caught a change in Trident chewing gum.

*MOUSE PRINT:

Trident

Each package lost four sticks of gum, but each of the new sticks is slightly larger. The old sticks are 1.7 grams and the new ones are 1.9 grams:

stick size

However, with a product like chewing gum, it is the number of servings that matters, and each package now has four fewer servings.


 
Wishbone salad dressing recently came out with a new bottle, nearly identical to the old one.

*MOUSE PRINT:

Wishbone dressing

As reader Jim H. wrote, apparently people were weary of hauling around the old, heavier bottles that had a full 16 ounces in them.


 
Remember when the standard size for a container of yogurt was eight ounces? That is long gone, with those dairy cups going down to six ounces years and years ago. But it has not stopped there. More recently, major brands have downsized again — this time to 5.3 ounces.

*MOUSE PRINT:

Dannon

Three or four spoonfuls and you’re done. No wonder you’re still hungry.


 
Faithful reader and contributor Richard G. tipped us off about Febreze air and fabric freshener recently being downsized.

Febreze

Their spray bottles lost almost a full ounce. But I guess even if we make a big stink about, Febreze will just cover it up.


 
And in the never ending saga of the incredible shrinking toilet paper roll, Charmin is once again lopping off more sheets from each roll.

*MOUSE PRINT:

Charmin

This time the double rolls went from 154 sheets down to only 142 sheets — or the equivalent of just 71 sheets on a regular roll. Just as a reminder, the original Charmin 40+ years ago had 600 or 650 single-ply sheets on a regular roll. Mr. Whipple is turning over in his grave.

Thanks to Richard G. for the tip, and we welcome you to submit your finds as well to Edgar(at symbol)ConsumerWorld.org .