Health

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Dentyne Pure: Endorsed by Whom?

Dentyne has just begun an advertising campaign for its new gum called Dentyne Pure. It claims to be the only gum that is “able to neutralize — not mask — the odors that cause bad breath.”

They also advertise on TV and on their website that they have even received an important endorsement:

The endorsement comes from “The Safe Breath Alliance”. The “what”, you may ask? Is there really an association dedicated to fighting bad breath?

*MOUSE PRINT — From their television commercial:

Sounds like the new Dentyne gum will not only sweeten your breath, but also comes with an April Fool’s joke in its advertising. (We just don’t know if the FTC is laughing or not, however.)

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Where are the Blueberries?

Last week, we asked “Where’s the beef” in Taco Bell’s beef tacos. This week, the question is “Where are the blueberries?”

The folks at Food Investigations made a video looking at a bunch of so-called blueberry products that actually have no blueberries in them.

*MOUSE PRINT:

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Taco Bell Beef Tacos: Where’s the Beef?

If Clara Peller were still alive, the cranky “Where’s the Beef” lady from the  old Wendy’s commercials might be pressed into service again to complain about Taco Bell beef tacos.

A consumer class action lawsuit [see actual complaint] was just filed last week claiming that the “seasoned beef” in Taco Bell tacos is more filler than beef and can’t legally be called “ground beef”.

*MOUSE PRINT:

Isolated oat product? The lawyer representing the consumer against the company says that the filling is only 36% beef and therefore should be called taco meat filling as the USDA recommends, just as the box the filling comes in is labeled:

*MOUSE PRINT:

You will also notice that the ingredients don’t exactly match what Taco Bell says on its website are the ingredients in seasoned beef.

A spokesperson for Taco Bell said the company is going to fight the lawsuit:

“We’re happy that the millions of customers we serve every week agree. We deny our advertising is misleading in any way and we intend to vigorously defend the suit.”