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Walden Farms Salad Dressing: Zero Calories?

walden dressingImagine being able to enjoy a salad with all the thick, creamy dressing you want and feel guilt free because it has no calories.

That seems to be the promise of Walden Farms dressings. In fact, it may be the perfect food because they say it is “sugar free, fat free, gluten free, and calorie free.”  Why sprinkle your salad with mere water (which is also sugar free, calorie free and fat free) when you can use this dressing?

Is it possible to make a salad dressing with zero anything?

*MOUSE PRINT:

Walden calories

According to the label, while there is some dijon mustard in this honey dijon dressing, there is no honey. It is composed mainly of thickened water and vinegar with spices and flavoring. But aren’t there at least some calories in that?

The company says:

If a product, under US Government regulations, has less than 5 calories per serving, it is considered zero. That is the category we fall into. Our products actually contain 3 to 4 calories per serving. The products also have less than .5gm of carbs, fat and sugar per serving. The calorie free line has taken extensive research and development to offer this extradinary product to the consumer. A blend of concentrated natural flavors, flavored vinegars and dehydrated vegetables together with a special non caloric emulsifying base, make you think that you are consuming a regular dressing,instead of a calorie free product.

In fact, the company is right! The Code of Federal Regulations says that “amounts less than 5 calories may be expressed as zero.”

Walden Farms makes a host of other no-calorie foods including chocolate syrup, pancake syrup, fruit spreads, carmel topping, and pasta sauce. Of course, they haven’t yet figured out how to make calorie free ice cream, pancakes, bread, and spaghetti that you put their cellulose gel-thickened products on.

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Just $19.99 — “Don’t Let the [Low] Price Fool You”

January is the time when many people resolve to lose some of the holiday pounds, and get back in shape. Mouse Print* reader Ronald O. saw a commercial offering a cheap solution –  a set of workout DVDs for “just $19.99”.

The announcer said this is a set of 10 DVDs for “just $19.99” … “but don’t the price fool you.”

When our consumer checked the order form online, he got a big surprise.

*MOUSE PRINT:

Sure, it is $19.99 … times two!

In some spots of the website it says the price is $19.99, and in other spots it says the price is “two easy payments of $19.99.”

When the company was asked the question… so what’s the real price… they said $19.99 plus $6.99 shipping. And several days after this call was made, the website appeared to drop the “two easy payments” language.

You can decide whether to exercise your right to deal with these people or not.

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The Next Miracle Health Food: Cinnamon?

To listen to the spice company, McCormick, you would think that cinnamon was the next great health food:

“Did you know that this ancient spice taken from the inner bark of tropical trees is an antioxidant powerhouse? Cinnamon has one of the highest antioxidant levels of any spice – and even more than many foods. You’ll find as many antioxidants in 1 teaspoon of cinnamon as a full cup of pomegranate juice or ½ cup of blueberries.” — McCormick website

Wow, sounds impressive… until you begin to think about it.

*MOUSE PRINT: From the cinnamon nutrition label on McCormick’s website…

This is a good example of a company hyping a nutritional benefit that has no practical significance because of the small amount of cinnamon that is actually in a typical portion of most foods flavored with the spice.