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For Once, The Small Print Giveth

  We have lamented for years that “the big print giveth, and the small print taketh away.” For once recently, the opposite was true.

To celebrate Cinco de Mayo, a college food delivery service issued this coupon offering students 10% off:

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In a twist, however, it included some very unusual and unexpected fine print.

*MOUSE PRINT:

“So you’re one of those people who have [sic] to read all the rules and stipulations. You know what we think about that? We think that’s awesome. On the other hand, we think you should probably relax. … we think you deserve an even bigger discount for listening to us ramble. Try “TIMETORELAX” for 15% off any order today.”

So, as a reward for reading the fine print, this service was upping the discount to 15%.

How many people actually read the fine print and got the bigger discount? According to Business Insider, only 12%.

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No Joke, Sears Advertises Customers’ Complaints

 For inexplicable reasons, until recently, Sears maintained a page on its “Shop Your Way” website that was automatically populated with customers’ reviews and comments. The result of this automation was that unflattering comments about Sears’ products and practices got published and promoted as if they were ads, along with the positive ones.

*MOUSE PRINT: Happy April Fools Day week, but these ads are no joke. These negative ads were recently culled from the Sears page containing all product ads.

 


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Holy Sheets: Paper Towel Size Madness

Have you shopped for paper towels lately? It seems that these paper manufacturers have conspired to confuse customers by putting crazy size comparisons on each package.

Four rolls of this is equal to eight rolls of that. Eight “giant” rolls are equal to 12 “regular” rolls. Six “mega” rolls are equal to eight regular rolls, but six “big” rolls are also equal to eight regular rolls, and six “huge” rolls are equal to 15 regular ones. Twelve “giant” rolls are equal 18 regular rolls, but 12 “big” rolls are equal to only 16 regular ones.

Doesn’t this drive you crazy? Why don’t they simply say in big letters (as opposed to the tiny print they use now ) exactly how many sheets are on each roll so you know what you are really buying.

*MOUSE PRINT:

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