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Kiss Your Written Warranty Goodbye

warrantyFor decades, federal law has required manufacturers that guarantee their products to include a written warranty on or in the box containing the product. Retailers have also had to make available a physical copy of all warranties for review by prospective purchasers right in the store.

That is all about to change because of a revision of the Magnuson-Moss Warranty Act of 1975 that was just signed into the law on September 24. The amendment, called the E-Warranty Act of 2015 directs the Federal Trade Commission to revise its rules within one year to allow e-distribution of product warranties.

*MOUSE PRINT:

Manufacturers will now be allowed to merely include a link on or in their product packaging directing the purchaser to the warranty on its website. To accommodate those without Internet access, manufacturers must provide a telephone number or physical mailing address to contact the manufacturer to obtain a copy.

Similarly, retailers will no longer have to have physical copies of all warranties in a binder for customers to review before purchase, but can alternatively provide access to them electronically in the store.

Is this good for consumers? MrConsumer says absolutely not! Why should I as a purchaser have to jump through hoops just to get a copy of the manufacturer’s warranty for the product I just purchased? It should be there right in the box. Period. If they don’t provide you with a copy of the warranty in the box, aren’t you less likely to know you even have one and less likely to use it? And who do you think that is going to benefit?

This past June, Consumer World conducted a spot-check of 20 online stores which revealed that they failed to post the warranty electronically on their websites for four-out-of-five items checked. Under current FTC rules, online sellers either had to post the actual warranty on their website or tell customers how to obtain it. So while the idea of making warranties available electronically may be forward thinking, if stores or manufacturers don’t actually do it, thanks for nothing.

If there is any bright side to this new law, it is that the FTC can now fix an oversight in the recent review of its warranties rules, and require online sellers to post the actual product warranty for everything they sell (rather than be able to direct shoppers to the manufacturer).

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Where’s the Political Disclaimer?

  When we see political commercials, most of us are used to hearing or seeing a disclaimer at the end of the ad indicating who paid for the advertisement and the name of the candidate who approved the message and is responsible for its content.

So how is it that online at sites like Instagram, where candidates sometimes post these same ads, that the familiar disclaimers are often missing? See for example:


https://instagram.com/p/4PRAtVmhVq
Click Video to Start and STOP it.

The answer can be found in the rules of the Federal Election Commission.

*MOUSE PRINT:

The law requires:

Title 11 – Federal Elections § 110.11 Communications; advertising; disclaimers (2 U.S.C 441d).

(a) Scope. The following communications must include disclaimers, as specified in this section:

(2) All public communications, as defined in 11 CFR 100.26, by any person that expressly advocate the election or defeat of a clearly identified candidate.

However, the definition of “public communications” has an exception:

General public political advertising does not include Internet ads, except for communications placed for a fee on another person’s web site.

So, since Instagram for example does not charge people who post pictures and short videos on its website, any ads that appear there fall outside the requirement of having a disclaimer.

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Hotels.com Rewards Readers of Fine Print

  In a twist, an Internet company is rewarding TV viewers who take the time to read the fine print in one of its commercials.

Last month, Hotels.com decided it has high time that TV viewers stopped fast forwarding their DVRs through their commercials. So it created a sweepstakes that required people to pause the recorded program so they could read the rules of the contest including how to enter.

*MOUSE PRINT:


https://www.youtube.com/watch?v=j2NbtHAzNnU

The commercial only ran for a week. During that time, how many people do you think paused the commercial and actually entered the sweepstakes for a free trip?

350.