Internet

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Would You Let a Company Impersonate You on Facebook?

Lowe’s just sent out an email to shoppers on its mailing list inviting them to participate in its “Black Friday Showdown.” Doing so will give you an opportunity to preview 16 Black Friday specials and win them if you “like” Lowe’s on Facebook.

Lowe's Black Friday

Sure, why not, thought MrConsumer.

Upon reaching their Facebook page, you discover that not only does Lowe’s want a “like” in exchange for your chance at winning all those prizes, they also want to install a Facebook app that will let them post messages as if they were you on Facebook.

*MOUSE PRINT:

Lowe's Facebook app

Excuse me? You want me to allow you to probably send advertisements about Lowe’s to my friends but make it seem like I wrote those messages? I don’t think so. You can keep your 16 prizes.

On closer scrutiny of their Facebook page, however, there is a way to have your cake and eat it too.

*MOUSE PRINT:

Lowe's posting exclusion

Many people may have overlooked it, as did MrConsumer, but there is an option to control to whom the Lowe’s app would send their advertisements. As shown above, it defaults to sending those incognito ads to all your friends. However, you can change the setting so that Lowe’s only sends them to just you.

Mouse Print* asked Lowe’s to comment on their use of this questionable means of advertising, and here their response:

Lowe’s is not posting on behalf of the user without the user taking action and opting to share information. If a customer chooses to not share, then the app will not post any information on behalf of the customer. It is completely user initiated.

Lowe’s Facebook app and its ability to communicate is done in the same format as many other apps like it and is compliant within Facebook’s terms and services. The app notifies a user before they install it that it will post on content. However, it is important to note that the customer at that point has the ability to adjust who within their network will see the post. For example, it can be adjusted by the consumer so that no one can see any posts from this app should they choose. Again – this is standard protocol used by many brands.

To be clear, the only time the app actually does post is when the user chooses to ‘share’ their winning product on their Facebook wall. It will not post automatically. — Public Relations Manager, Lowe’s

This type of advertising just seems like it is overreaching.

In fact, similar invasions are becoming commonplace not just on Facebook, but when you download free apps to your smartphone. See Exposing Your Personal Informatio​n – There’s An App for That .

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T-Mobile’s “Unlimited?” 4G Service

Few services advertised as “unlimited” are truly unlimited. And T-Mobile continues to be a case in point.

When T-Mobile began advertising “unlimited” data on its cellphones in April 2011, the fine print indicated that only the first two gigabytes were truly unlimited. Any use beyond that would be slowed down or “throttled.” And of course, that fact was not as prominently disclosed as their unlimited claims.

Fast forward to September 2012. T-Mobile published full page ads with a new unlimited claim:

T-Mobile unlimited

However, at the bottom page in almost unreadable type was this:

*MOUSE PRINT:

T-Mobile unlimited fine print

Not obvious on its face, the new unlimited plan is not considered “Ultra” or “Premium” where customers’ data transmission speeds will be given priority when traffic is heavy. That could put those on the new unlimited plan in coach and thus they may not experience the same fast speeds.

Beyond that, on T-Mobile’s “test drive” website, the company seems to proclaim a list of benefits to those who select the new 4G unlimited service (note: graphic has been compressed to fit this page):

T-Mobile

The top-listed benefit is the ability to create a wi-fi hotspot so that data can be shared with other devices nearby such as a tablet. However, when clicking on that benefit, one discovers that this is NOT a benefit of the new unlimited 4G plan.

*MOUSE PRINT:

TM

NOTE: MrConsumer is a member of Verizon’s Consumer Advisory Board, and often criticizes that company for its advertising missteps.

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Best Buy to Match Online Prices, Sort of

A couple of weeks ago, Best Buy announced that its brick and mortar stores were going to match online prices. Hurray! What could be better than being able to shop locally *and* pay lower Internet prices?

Not so fast. Have we forgotten who we are dealing with?

At the very end of the page describing its price matching policy, Best Buy added these catches:

*MOUSE PRINT:

Best Buy will match the new, identical, immediately available current pre-tax appliance and electronics hardware products price for these designated major retailers: Amazon.com, Apple.com, Bhphotovideo.com, Buy.com, Circuitcity.com, CompUSA.com, Crutchfield.com, Dell.com, hhgregg.com, hp.com, homedepot.com, lowes.com, newegg.com, officedepot.com, officemax.com, Sears.com, Staples.com, Target.com, Tigerdirect.com, and walmart.com. Appliance and electronics hardware products include audio hardware, video hardware, cameras, camcorders, desktop computers, notebook computers, e-Readers, tablets, TVs, MP3 players, small appliances, major appliances, gaming handheld devices and consoles. Best Buy will not price match accessories, during the return and exchange period or the online prices of third party vendors (Marketplace Vendors) on major retailer websites. Valid for purchases made between October 7, 2012 – November 17, 2012 and November 27, 2012 – December 24, 2012. Best Buy may amend these terms at any time. All other terms and conditions of the Best Buy Price Match Guarantee apply. See Store for details.

*MOUSE PRINT Summarized:

1. Best Buy will not match all Internet prices, just at those specific sites listed above.

2. Best Buy will not match Internet prices of all products it carries, just electronics and appliances.

3. Best Buy will not match Internet prices during Thanksgiving week, Black Friday or Cyber Monday — the days when prices are likely to be the lowest.

4. Best Buy will apply all its other restrictions to online price matching, including that limited quantity, out of stock, and “Deal of the Day” items are excluded.

Best Buy garnered huge headlines for being one of the first brick and mortar retailers to match Internet prices, but the fine print of the actual policy reveals that it will not apply on the best days to shop nor to the lowest prices you are likely to find.