Updated every Monday!   Subscribe to free weekly newsletter.

Upgrade iPhone Yearly Forever for $15 a Month?

  To promote the launch of its “iPhone Forever” plan, Sprint is only charging $15 a month for the just introduced iPhone 6S along with the privilege that lets customers get a new iPhone every year. That is less than half the monthly cost for Apple’s own upgrade plan.

Sprint Forever

This means you are basically paying $180 a year to have the latest iPhone. For people who always must have the latest phone, this could be quite the deal … except for the fine print.

*MOUSE PRINT:

iPhone Forever terms

Besides learning that this is a 22-month lease and that you are responsible for [edited] insurance, what may have looked like a given to some — that you would only pay $15 a month and get annual upgrades forever — that monthly charge is only guaranteed for the first phone. What is not stated here in the headline, but also required, is that you trade in a smartphone when you first sign up for the plan.

According to a Sprint telephone representative, one year from now if you want to trade up to the iPhone 7, you must trade in the iPhone 6S, sign a new 22 month lease, and make monthly payments of the then current rate. She said you will owe nothing on the remaining 10 months of the original lease.

Like “unlimited,” “forever” means whatever the cell companies choose to define it as.

Updated every Monday!   Subscribe to free weekly newsletter.

Credit Cards Cutting Back on Benefits

  Consumers who ignored the flurry of “update” notices sent by a number of credit card issuers this summer may be in for a rude surprise this fall when some longstanding benefits disappear from popular credit cards.

For example, collision damage waiver, and half a dozen other travel and purchase benefits including 2-5% back in points at Sears and Kmart will be removed from the Sears platinum MasterCard issued by Citi as of October 1. Bank of America is eliminating five benefits on its Better Balance Rewards MasterCards as of November 1. And Discover, as of last month, removed from its cards benefits for lost or delayed luggage, travel insurance, and emergency roadside service. (See chart below.)

“Credit card issuers have used a host of benefits to attract customers to their cards, but now they are quietly removing many of them,” explained Consumer World founder Edgar Dworsky. “Some customers may be in for quite a surprise when they go to use one of these benefits but only then discover that it no longer exists.”

Most of the MasterCard changes were made by the card company itself last year for their standard, gold, and platinum cards, but the cuts are only being implemented now by some individual banks. MasterCard says it evaluated which benefits cardholders preferred and actually put to use for everyday transactions in deciding what set of core benefits to offer and which to drop. For these basic cards, the new core benefits funded by MasterCard only include Extended Warranty, Price Protection, Identify Theft Resolution, and lost card services. Individual banks can supplement the core benefits with other perks, or even buy back deleted ones.

A Visa spokesperson said it had no plans to reduce benefits on its cards. AMEX did not respond to inquiries.

At the same time that they are reducing benefits, some of the card issuers say they are adding or improving some perks. For example, FIA Card Services, a unit of Bank of America that issues credit cards for Fidelity Investments, is expanding its “extended warranty” benefit on certain cards. Starting in November, it will double a manufacturer’s warranty up to two additional years (up from one year) for warranties of 24 months or less.

Sears MasterCard claims that as of October 1 it is improving “Extended Warranty” and “Price Protection” on its platinum cards, but PR representatives at neither MasterCard nor Citi could provide any details of the enhancements.

*MOUSE PRINT:

Credit Card Benefits Changes Summer/Fall 2015
credit card benefits

Before making a critical purchase, cardholders are urged to check with their card issuer to ensure that a particular benefit traditionally associated with their card is still in effect. For example, don’t assume you still have automatic collision damage waiver protection when renting a car, counseled Consumer World.

Upper tier cards like World MasterCard, World Elite MasterCard, and Visa Signature tend to offer more benefits than basic cards. Many of the eliminated benefits are still available on them and on many basic cards that have opted not to adopt the changes (yet).

Updated every Monday!   Subscribe to free weekly newsletter.

Walmart’s Got the Lowest Priced Unlimited Cell Plan?

  Joe S. wrote to Mouse Print* last week about a Walmart television commercial for cell service that he thought was misleading. Here’s the commercial (and listen very carefully to their lowest price claim):


https://www.youtube.com/watch?v=K1FLfA01eAA

It says “and at $29.88, it is the lowest price unlimited plan that includes 4G LTE.” That is an unambiguous, unqualified lowest price claim.

But wait, there’s some hard-to-read fine print.

*MOUSE PRINT:

Walmart lowest claim

The fine print qualifies the blanket lowest price claim saying that it is the lowest priced among the offerings that one can buy at Walmart. That is a far different, and narrower claim, and certainly not what any reasonable consumer would understand listening to the commercial.

So we wrote to Walmart’s PR folks and asked two questions:

1. Do you recognize how a viewer could misconstrue the oral claim in your current commercial to mean that your $29.88 plan is the lowest priced 4G LTE plan IN THE MARKETPLACE because you do not qualify the claim?

2. Will you change the commercial, such as by saying “OUR lowest priced plan” instead of “THE lowest price plan”?

Walmart did not respond.

And just in case some of you are saying that maybe their claim is true that they are the lowest price in the market. Nah. Boost Mobile just announced a switching promotion to offer a $20 plan with unlimited talk, text, and data, with 2.5 gigs of high speed LTE data.

Boost $20 plan

Now it is not as if we were asking Walmart to do something difficult — change one word in the commercial so it wouldn’t be deceptive. And it is not as if they had never done it properly before. Here’s a similar commercial from last year where they clearly say orally that this plan is “our lowest priced family unlimited plan.”



You have decide what it says about a company that won’t fix a misleading advertisement when it is brought to their attention.