Verizon has been rolling out its FiOS fiber optics service and has touted its benefits in advertising. Like other providers, the company has been offering a “triple play” — telephone, TV, and Internet services in one package for only $99.99 a month.
Last year’s ads typically looked like this:
While in the big print it claimed “fastest Internet, period”, the package they were advertising actually  provided the slowest speed FiOS offered:
*MOUSE PRINT: “blazing-fast 5/2 Mbps.”
A download speed of 5 Mbps is nothing special (except compared to dial-up and slow DSL speeds). In fact, Comcast’s standard download speed is 6 Mbps. So, some people not knowledgeable about comparative speeds could have been misled.
Fast forward to 2008. Sharp-eyed consumers may have been dismayed to see Verizon’s current advertising for the triple play because the price was no longer $99.99 but rather $109.99.

This time, the company made no superiority claims about the “fastest Internet”, but buried the most important fact in the fine print:
*MOUSE PRINT: “20/5 Mbps blazing-fast Internet”
Verizon actually quadrupled the download speed and more than doubled the upload speed for only $10 more a month (plus a “free” HDTV), when you sign a two-year contract.
For once, the mouse print had good news for customers.
Disclosure: Consumer World, the publisher of Mouse Print*, is a member of Verizon’s Consumer Advisory Board, and receives a small contribution from Verizon to carry out its consumer education mission.

No one wants to have to watch the clock or keep track of kilobytes downloaded when surfing the net while traveling, so when Verizon offered “unlimited” broadband access for your laptop via its cell towers, many consumers signed up.
There are so many options when picking a cellphone and cell plan, it can be overwhelming. But at least you have a choice and can call the shots. What you don’t have control over is the terms and conditions imposed on you by the cell company. Whether the terms have been clearly disclosed or not, they govern your use of the service.