Back in 2017, several consumers sued Dunkin’ Donuts in a class action lawsuit alleging that the company’s Angus Steak and Egg sandwich really contained a ground beef patty rather than a solid piece of steak.

In commercials for the product, Dunkin’ repeatedly referred to the sandwich as containing “steak.”

*MOUSE PRINT:

None — they did not make any type of disclosure that it really was a ground beef patty.

The consumers in the case argued that this was a misrepresentation, they didn’t get what they paid for, and they would have paid less had they known they were going to be served a chopped meat sandwich rather than a solid piece of Angus steak.

The lower court dismissed the suit, and the appeals court agreed in a March 2020 decision. That court quoted the definition of steak from the dictionary, in part saying:

Moreover, while the word “steak” can refer to “a slice of meat,” it is also defined as “ground beef prepared for cooking or for serving in the manner of a steak.” Classic examples of ground beef served as “steak” include chopped steak, hamburger steak, and Salisbury steak.

The court concluded that no reasonable consumer would expect to be served a piece of solid steak for the $2-$4 price that Dunkin’ was charging:

As the television advertisements themselves demonstrate, the Products are marketed as grab-and-go products that can be consumed in hand, without the need for a fork and knife. A reasonable consumer purchasing one of the Products from Dunkin Donuts in that context would not be misled into thinking she was purchasing an “unadulterated piece of meat.”

MrConsumer has to disagree. If he walked into a sub shop and ordered a steak and peppers sub, he would expect to get solid pieces of meat, or at a minimum shaved slices of beef, but not hamburger meat. Dunkin’ had to know that by calling their product a steak sandwich, some number of customers — maybe even the majority — might reasonably believe they would be getting a solid meat sandwich.