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Elaborate Fake Schools Lure Students, Fool Employers

  Last week, the New York Times featured an extraordinary in-depth investigative piece about a company in Pakistan that has allegedly created over 100 fake high school and university websites (see list) that hand out fake degrees.

Diploma mills are nothing new, but these websites are slickly produced with great graphics, and have detailed information at every link.

Branton
Click above

Many of these schools are adorned with logos from known and unknown accreditation organizations, student testimonials, and even links to reports about the schools on CNN.

Example 1:

This CNN iReport touts the success of Brooklyn Park University:

CNN
Click above

*MOUSE PRINT:

That report really is at CNN.com — no tricks. How did it get there? The entire iReport section is a place for average citizens to upload news stories that they witnessed. CNN has a small disclaimer on each story that it has not been verified by the network.

Example 2:

And then there are student testimonials on some of the college sites like this one:

testimonial 1

*MOUSE PRINT:

What’s this kid, maybe 19 years old? That means, according to his testimonial, that he started working as a supervisor at the age of 12. And it seems he not only got a bachelor’s degree from Woodrow University (above), but he liked the experience so much that he got another bachelor’s degree from Johnstown University — all by about the age of 19.

degree 2

In fact, this guy is a male model and his pictures are for sale on Shutterstock.

*MOUSE PRINT:

Shuttterstock model

Example 3:

And the pay for professors must be pretty low because this teacher of business management coincidentally also moonlights as a model.

*MOUSE PRINT:

"professor"

Scam schools attract two types of students: those trying to pull one over on others by getting a bogus degree, and those who think they are applying to a genuine school to get an online education. Both may pay thousands of dollars for something that is ultimately worthless.

And then there’s another potential victim — all of us — who may come in contact with one of these people who was hired unwittingly by an employer who took their resume at face value without further checking.

The company denied the charges in the NYT story. Nonetheless, Pakistan’s equivalent of the FBI raided the company’s offices, seized computers and arrested 45 employees the day after the story was published. And CNN has removed iReport stories about (only some of) these schools from its website.

May 27th update: The president of the company behind these schools was just arrested in Pakistan.

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Ambiguous 2-Fer Offers

  Everybody loves a bargain, and when a company offers a second product free or at reduced price, that can be an attention-grabber.

The problem is that too often companies advertise 2-fer offers that are ambiguous at best, causing the shopper to jump to a conclusion about pricing that might be erroneous.

Example 1:

4.95 checks

Okay, what are these people offering? Is it two boxes of checks for a total of $4.95 and you get a third box free? Is it merely buy one box for $4.95, get a second box free? Or is it $4.95 for each box, and if you buy two, you get the third box free?

MOUSE PRINT*:

The answer in this case: This is a straight buy one box for $4.95, get another one free. (That’s an amazingly low price until you factor in mandatory handling charges of $3.45 per box.)

Example 2:

49 cents checks

Now, what’s this deal? Is each book of checks 49 cents? Is one box 49 cents when you buy two other boxes for $13.44 each? Are two boxes $13.44 period?

MOUSE PRINT*:

The answer when you clickthrough to their website is that this is a buy one for regular price offer, get the second box for 49 cents. So, apparently the first box is $12.95.

Incidentally, two many of these cheap check printers do not disclose how many checks are in a box. If memory serves correctly, it was standard practice to get eight books of checks in a box, or 200 total. Now some sellers only provide 150 checks, and others only 100.

Example 3:

Staples paper

So cases of paper are $4.99 after rebate at Staples “when you buy two.” So do you have to buy two cases at regular price and then get the third for only $4.99? Or are two cases $4.99 total? Or are cases $4.99 each, but you have to buy two of them to get that price?

MOUSE PRINT*:

In this example, unlike the check ads, the stated price is meant to apply per item. So, paper is $4.99 each case, but you must buy two to get that price each.

With these three examples, you have to wonder if sellers ever look at their offers to make sure that they are clear and unambiguous.

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Keurig Partially Reverses Course

  Last week we told you about Keurig’s new 2.0 coffeemakers that no longer work with old Keurig K-cups and will now only accept their own brand or licensed K-cups with special markings on the top.

Well, it seems the company has had a little change of heart. What prompted them to come to their senses? Their first quarter financial results came in last week and showed that sales of brewers and accessories dropped 23 percent compared to a year ago. During a conference call with investment people last week, their CEO said this:

“We were wrong. We missed — we didn’t — we underestimated it, it’s the easiest way to say it. We underestimated the passion the consumer had for this,” Brian Kelley said. “We heard loud and clear from consumers who really wanted the ‘My K-Cup’ back. We want consumers to be able to bring any brand and bringing the My K-cup back allows that.”

What Mr. Kelley is referring to is a refillable and washable plastic K-cup the company sold that allowed consumers to buy a pound of whatever brand of coffee they wanted, and then just scoop a spoonful into it.

Fine, but that is only one part of the types of cups the company disabled. What about all the other brands of K-cups that don’t have that magic mark on the lid, and all the old K-cups consumers may have in stock?

Their PR manager declined to address those issues when we asked last Friday:

“Plans are still in progress, so I’m not able to provide any additional details at this time.”

The company’s stock is near a 52-week low.

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