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Twinkies Upsized, Downsized, Upsized

Lost in the hoopla of Hostess reintroducing Twinkies starting July 15 is how the size of that sweet treat has changed over time.

Here is a short but incomplete photographic history of Twinkies over the past 40 years.

*MOUSE PRINT:

Twinkies 70s
1970s – 13 oz. – $1.19

Twinkies 2001
2001 – 15 oz. – $3.49

Twinkies Jan 12
January 2012 – 15 oz.

Twinkies Dec 12
December 2012 – 13.5 oz. – $4.29

Twinkies July 13
July 2013 – 13.58 oz – $3.99

In a rollercoaster history, Twinkies have gotten bigger, gotten smaller, and gotten slightly bigger again with today’s release. And while the price has more than tripled over four decades, it appears to have just been lowered by 30 cents.

And if you haven’t heard, the shelf-life of the product has been “improved” from 26 days to 45 days.

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Choosy Mothers May Stop Choosing Jif

Jif peanut butter, the favorite of “choosy mothers,” may have to change their slogan to “annoyed mothers” if those women read the product’s new label and catch the inconspicuous change.

Five years ago, we reported that Skippy peanut butter was the first major brand to downsize the traditional 18-ounce jar to just 16.3 ounces. Not long thereafter, Peter Pan followed suit. But not Jif. In fact, for a long time, Jif promoted the fact that they did not downsize their brand by proclaiming that Jif was still 18 ounces:

Jif still 18 oz.

That was then. The “still 18 oz.” claim disappeared from their jars over a year ago, but the product remained the full 18 ounces. That is, until now. Beginning to appear on store shelves across the country are Jif’s new jars:

*MOUSE PRINT:

Jif then and now

They shrunk the contents of the product by a full two ounces… but the jars look virtually the same. They didn’t pull the same trick that Skippy used of hollowing out the bottom of the jar. Somehow, though, there is over 10% less in what appears to be about the same size jar. How did they accomplish this seemingly impossible feat?

*MOUSE PRINT:

Jif measured

The new jar on the right actually had its waistline trimmed by one-half an inch. That’s the secret.

For its part, here is how the company explained its decision to downsize Jif:

“We previously announced the conversion of our packaging to 16 oz. jars effective June 1, 2013 based on consumer and retailer feedback. It is important to note that we also decreased the suggested retail price so the cost per ounce remained the same as it was prior to the packaging change. ” — Corporate Communications, J.M. Smucker

Of course, we are sure that shoppers must have just deluged the company with complaints, demanding that the company put less peanut butter in each jar.

Incidentally, we paid only $2.20 for the old, bigger jar, but were charged $3.29 for the new one at the same store on the same register receipt! Both sizes were marked $3.29 originally, but the old one appeared to be clearance priced.

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Getting a Bum Steer on Bonded Leather

MrConsumer, who prides himself on being a savvy shopper, belatedly learned an expensive lesson about buying leather furniture.

Slaving over a hot keyboard too many hours a day producing those two fine literary works, “Consumer World” and “Mouse Print*” has taken a toll on MrConsumer’s office chairs. The most recent one from Staples, lasted for just four years, before the red vinyl became gold-leaf-thin and started to peel off at the front edge of the seat cushion. And the one before that, made out of heavy black fabric, began to fray in the same spot.

old chairs

Checking the Staples’ warranty on the red chair revealed that it only had a three-year warranty on the upholstery, not five as did the rest of the chair. Drats.

Determined to upgrade to a longer lasting material this time, MrConsumer checked Staples’ website last week, and found a $170 “bonded leather” chair of theirs was on sale for $99. And with their extra 20% off sale on everything that can fit in a bag (yes, they consider a chair something that can fit in a 14 by 20-inch bag), it would be only $79.99.

Checking the leather in that troublesome spot on the front of the chair on display, revealed that it was of good thickness, not likely to wear out for many many years. So MrConsumer bought it and assembled it, and was quite happy until he decided to Google “bonded leather.”

To be quite honest, I thought that bonded leather just referred to the fact that parts of the chair were leather and parts were vinyl, or maybe that pieces were put together. In particular, I understood that the seating spots (and hopefully the arms) were leather, but that the back of the chair was vinyl.

*MOUSE PRINT:

According to Wikipedia:

“Bonded leather or reconstituted leather is a term used for partially synthetic leather. It is a synthetic material made of varying types of plastic (generally polyurethane or vinyl) that may be spread over ground-up leather and other substances, mechanically processed to give the appearance of leather, but at reduced cost and with less wastage compared to natural leather.”

“In the home furnishings industry there is much debate and controversy over the ethics of using the term “bonded leather” to describe a vinyl upholstery product. The Leather Research Laboratory has said that calling this product “bonded leather” is “deceptive because it does not represent its true nature. It’s a vinyl, or a polyurethane laminate or a composite, but it’s not leather”.

A vinyl upholstery product? MrConsumer thought he was buying a leather chair, or at least it was leather in the critical seating area.

MrConsumer decided to call True Innovations, the manufacturer of the Staples’ chair, to ask them what “bonded leather” was:

“It is scraps of leather put together.” “It’s real leather, just not one whole piece.” “It is real, full-on leather.” And when asked if it had the durability of leather, she said “yes.” — Emily, Customer Service Agent

Reading more online about bonded leather seemed to suggest that it was ground up leather pieces bonded together with plastic to form the backing of the material, over which polyurethane is applied and then embossed to look like leather. The amount of actual leather content can be anywhere from 15% to over 90%. In fact, because of the possibility that consumers could be misled about bonded leather products, the Federal Trade Commission actually has guidelines about labeling products as leather or bonded leather:

*MOUSE PRINT:

“(f) Ground, pulverized, shredded, reconstituted, or bonded leather. A material in an industry product that contains ground, pulverized, shredded, reconstituted, or bonded leather and thus is not wholly the hide of an animal should not be represented, directly or by implication, as being leather. This provision does not preclude an accurate representation as to the ground, pulverized, shredded, reconstituted, or bonded leather content of the material. However, if the material appears to be leather, it should be accompanied by either:

(2) If the terms “ground leather,” “pulverized leather,” “shredded leather,” “reconstituted leather,” or “bonded leather” are used, a disclosure of the percentage of leather fibers and the percentage of non-leather substances contained in the material. For example: An industry product made of a composition material consisting of 60% shredded leather fibers may be described as: Bonded Leather Containing 60% Leather Fibers and 40% Non-leather Substances.” –16 C.F.R., Section 24

There certainly was no disclosure of the percentage of real leather in the seating portion, nor that it might be composed of a certain amount of leather fibers and plastic.

Now the question is whether this bonded leather material will last. Staples has a five-year warranty on this chair, and MrConsumer won’t hesitate to make a claim if it shows any signs of fraying or cracking.

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