Something is fishy at StarKist. In a move that will likely ripple through the entire tuna industry, the company has just downsized their tuna cans.
*MOUSE PRINT:
A customer service representative for StarKist explained that tuna prices have reached an all-time high, and coupled with the increased cost of transportation and other ingredients, they had to make a change. Instead of increasing the price, she said, they decreased the can size.
Putting an environmental spin on the downsizing, the company said it will save two million gallons of water a year, while only taking out two teaspoons of tuna from each can.
Tuna has a long history of being downsized. Once upon a time, tuna came in 7 ounce cans (at least solid white did). Then, cans were downsized to 6.5 oz., then 6-1/8 oz., and finally to 6 oz. maybe a decade ago. All the while, what had originally consisted of solid pieces of chunk light tuna fish, became a mush of too little fish and too much ocean.
[Note to readers: Because we are seeing more and more of these sneaky, backdoor price increases, Mouse Print* will only bring you news like this when a major product category is downsized.]
Consumers are used to seeing offers of a number of free or discounted months of service when they switch cable companies. So it is not unusual that Dish Network, a satellite television provider, is offering three free months of service as an inducement to choose their company.