Haagen-Dazs is one of the premier brands of ice cream, so it is surprising to hear of a lawsuit alleging that the company is cutting corners on the milk chocolate it uses to coat its ice cream bars.
According to the complaint, the company mixes in coconut oil to the milk chocolate.
*MOUSE PRINT:
And under federal regulations, if milk chocolate has an optional ingredient in it like vegetable oil, then it must be labeled as “milk chocolate and vegetable fat coating” or “milk chocolate and ___ oil coating.”
The problem is that Haagen-Dazs doesn’t do that on the principal display panel, but only in the fine print ingredients statement.
As such, the lawsuit contends that consumers are misled, they wouldn’t have paid as much for the product, or would not have purchased it all.
For its part, Froneri, US Inc., the maker of these chocolate bars, said “The labels on our Häagen-Dazs ice cream bar products accurately describe the products, comply with FDA regulations, and provide consumers with the information they need to make informed purchasing decisions.â€
Companies have to use an emulsifying agent like coconut oil to more easily coat the ice cream in a hard chocolate layer.
We’ll let you know how the case turns out.
Hat tip to Truth in Advertising for the case.
