mouseprint: fine print of advertising
Go to Homepage


Subscribe to free weekly newsletter

Mouse Print*
is a service of
Consumer World
Follow us both on Twitter:
@consumerworld



Updated every Monday!   Subscribe to free weekly newsletter.

June 29, 2020

Haagen-Dazs Allegedly Cuts Corners With Milk Chocolate

Filed under: Food/Groceries,Retail — Edgar (aka MrConsumer) @ 5:39 am

Haagen-Dazs is one of the premier brands of ice cream, so it is surprising to hear of a lawsuit alleging that the company is cutting corners on the milk chocolate it uses to coat its ice cream bars.

Haagen-Dazs bars

According to the complaint, the company mixes in coconut oil to the milk chocolate.

*MOUSE PRINT:

Haagen-Dazs ingredients

And under federal regulations, if milk chocolate has an optional ingredient in it like vegetable oil, then it must be labeled as “milk chocolate and vegetable fat coating” or “milk chocolate and ___ oil coating.”

The problem is that Haagen-Dazs doesn’t do that on the principal display panel, but only in the fine print ingredients statement.

As such, the lawsuit contends that consumers are misled, they wouldn’t have paid as much for the product, or would not have purchased it all.

For its part, Froneri, US Inc., the maker of these chocolate bars, said “The labels on our Häagen-Dazs ice cream bar products accurately describe the products, comply with FDA regulations, and provide consumers with the information they need to make informed purchasing decisions.”

Companies have to use an emulsifying agent like coconut oil to more easily coat the ice cream in a hard chocolate layer.

We’ll let you know how the case turns out.

Hat tip to Truth in Advertising for the case.

Share this story:



• • •

6 Comments

  1. Anyone who knows about ice cream and chocolate coating is aware that some kind of oil is needed to make the hard shell on ice cream bars and cones. As coconut oil is listed as the last ingredient it would not really make the milk chocolate any less that it is. This is another frivolous law suit.

    Comment by Bruce — June 29, 2020 @ 9:45 am
  2. Next, a lawyer will assert the chocolate isn’t real chocolate because the label doesn’t clearly state it’s on a stick.

    Comment by Randall Flagg — June 29, 2020 @ 9:59 am
  3. I agree with Bruce.

    Comment by richard Ginn — June 29, 2020 @ 8:01 pm
  4. I also agree with Bruce!

    Comment by Gert — June 30, 2020 @ 5:39 pm
  5. Haagen-Dazs is also one of the first brands to downsize a pint of ice cream to 14 ounces. Oddly, the containers in the commercials don’t show the weight, even in a close-up.

    Comment by Joe Eee — July 5, 2020 @ 9:58 am
  6. I also agree with Bruce. The ingredients label provides all the information that one needs. There is no deception here.

    Comment by Bill — July 7, 2020 @ 4:10 pm

Comments RSS

Sorry, the comment form is closed at this time.

Powered by: WordPressPrivacy Policy
Mouse Print exposes the strings and catches buried in the fine print of advertising.
Copyright © 2006-2020. All rights reserved. Advertisements are copyrighted by their respective owners.