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Here We Shrink Again – Year-End 2024

The next new Mouse Print* story: January 6th.

As we wrap up 2024, it is time to take a last look at some products that suffered the effects of shrinkflation. Here are some more products that have been recently downsized.

Chex Mix

Snack foods are one of the common categories of groceries to shrink. And Chex is no exception. Their family size bags which used to be 15 ounces have gone down to 13.5 ounces.

*MOUSE PRINT:

Chex Mix Chex Mix Bold


Secret Deodorant

Solid deodorant packages tend to be deceptive. The dispenser appears to be pretty tall, but if you look carefully at the one on the right below, you will see that the fairly thick platform that raises the stick deodorant starts halfway up the package. There is no content in the bottom half.

*MOUSE PRINT:

Secret Deodorant

And to add insult to injury, the new tubes went from 2.6 ounces to 2.37 ounces. Thanks to Nora F. for this submission.


Q-Tips

Warehouse club packs of Q-Tips have been shrinking. The old packs combined contained 1875 Q-Tips, but the new ones have 125 fewer Q-Tips — just 1750. Either way, this seems like a lifetime supply for many people.

*MOUSE PRINT:

Q-Tips

People have also been complaining online about the amount of cotton on the ends of Q-Tips. They say it has been reduced. Thanks to Glen B. for finding this product.


Charmin Strong

Our ace downsizing spotter, Richard G., discovered that Charmin in the red package finally downsized again (the soft version in the blue package did that last year). Now each roll has 330 sheets instead of the old 363.

*MOUSE PRINT:

Charmin Mega XL

Along with the reduction in sheets came a name change. P&G retired the name “Super Mega” and renamed the product Charmin Mega XL. They did this apparently so they could introduce an even larger roll called Mega XXL. (It would have been odd to have had to call it “Super Super Mega.”)


Tyson Chicken Nuggets

Don’t look now, but you probably lost 10% of the nuggets from each of Tyson’s two-pound bags. You now only get 29 ounces.

*MOUSE PRINT:

Tyson Chicken Nuggets

Richard G. spotted this one too, along with their chicken patties going from 10 in a package to just eight.


Bar Soap

The ever-shrinking soap bar continues to shrink. Now 3.17-ounce Dove bars are only 2.6 ounces. And Lever 2000 went from four ounces to 3.75.

*MOUSE PRINT:

Dove soap

Lever 2000


Betty Crocker Au Gratin Potatoes

What has Betty Crocker been cooking up lately? Smaller boxes of her au gratin potatoes, that’s what. They went down from 4.7 ounces to just four ounces. Thanks to both Nick B. and Richard G. for spotting this change.

*MOUSE PRINT:

Betty Crocker Au Gratin Potatoes


Jif Peanut Butter To Go Cups

Richard G. discovered that little cups of Jif peanut butter that kids might eat as a snack went down from 1.5 ounces per cup to just 1.1 ounces.

*MOUSE PRINT:

Jif to go cups


Lorna Doone Snack Pack

Lastly, a childhood cookie favorite, Lorna Doone, lost two of its six cookies in each snack pack, according to Susan L. So they’ve gone from an ounce-and-a-half down to just one ounce.

*MOUSE PRINT:

Lorna Doone


If you find a product that has been downsized very recently, please take a picture of the old version and the new version, side-by-side, if possible, clearly displaying the net content statements on both. You can email that to Edgar (at symbol) MousePrint.org . Thanks.

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Here We Shrink Again – Spring 2024 – Part 1

Some big brands are continuing to downsize their products despite some easing of the inflation rate… so shrinkflation continues in 2024. A half dozen products are below, and next week we’ll feature another six.

Oreo

People have been complaining about the dollop of creme inside regular Oreos seems to have gotten much smaller. We can’t tell if that is the case with the regular size packages of Oreos, but this product that has been 14.3 ounces for years, just went down 13.29. And similarly, the regular size package of Double Stuf Oreos also decreased.

*MOUSE PRINT:

Oreo regular size pkg

Oreo Double Stuf

In addition, Oreo Thins, with less cream and a thinner cookie is reducing the number of cookies in each package by about four. The “family size” is now only 11.78 ounces down from 13.1. Thanks to Richard G. for spotting the change in Oreo Thins.

*MOUSE PRINT:

Oreo Thins


Kellogg’s Froot Loops

Regular purchasers of Froot Loops might not have noticed a change in the net weight of their cereal because looking at old and new boxes on the supermarket shelf appear to be unchanged. Richard G. spotted the first change in January.

*MOUSE PRINT:

Froot Loops

They have gone from 10.1 oz. to 8.9 oz. first and then to 7.9 oz. What magic did Kellogg’s perform?

*MOUSE PRINT:

Froot Loops Tops

The way Kellogg’s accomplishes the package looking the same on the shelf, is to simply narrow the box. Soon they may not be able to stand up anymore. The two shown above were found at a CVS in March 2024 and both were priced the same. We asked Kellogg’s about the way they made the packaging change and if the 7.9 oz. size is made just for places like drugstores. They did not respond to us.


Cottonelle Ultra Clean

Toilet paper is one of the product categories where we see ever-shrinking rolls. And Cottonelle is no exception. The new Cottonelle is supposedly “thicker and stronger” but look how much small the new package is. The old 321-sheet rolls are now only 284-sheets. Thanks to our ace shrinkflation detective, Richard G. for spotting this change.

*MOUSE PRINT:

Cottonelle


Puffs Tissues

These Puffs tissues lost eight tissues in every box, going from 56 down to 48. Thanks to Jack K. whose thoughts about Puffs led us to this example.

*MOUSE PRINT:

Puffs


Ritz Bits

Snack foods have always been prime targets for shrinkflation. Here, Ritz Bits went from 8.8 ounces per bag down to 7.5.

*MOUSE PRINT:

Ritz Bits


If you find a product recently hit by shrinkflation, please take side-by-side pictures of the old and new, including the net weight or net count and email them to Edgar(at)ConsumerWorld.org . Thanks!

Updated every Monday!   Subscribe to free weekly newsletter.

Thanks for Nothing – Fall 2023

A few times a year we spotlight offers from companies that are real head-scratchers, are actually less generous than they appear, are just plain outrageous, or may simply elicit a chuckle. Here’s the new crop.

Shake ‘N Bake

It seems like skimpflation has hit the grocery shelf again. This time it’s Shake ‘N Bake. The product is well known for helping to make fried chicken by simply having you put the breading in a bag, adding chicken pieces, and then shaking and baking. Now they have made a significant change to the product.

*MOUSE PRINT:

Shake 'n Bake

They removed the always included bag saying it was an environmental move. The consumer who spotted this, Michael P., said in response to their claim, “All it means is they save money and the consumer has to use one of their own Ziploc or other plastic bags.”

Maybe they need to rename the product now to simply ‘N Bake. Thanks for nothing, Kraft Heinz.


Panera Contest

Mark D., a regular Consumer World reader, got some good news recently. He won a prize in a Panera promotion.

Panera prize

That’s pretty generous winning a $99 membership in their unlimited sip club. But then Mark figured out he had not actually won a prize worth $99 but rather he received a sale solicitation to buy a membership in the club for that price – a $20.99 discount from the usual $119.99 price.

Thanks for nothing, Panera. And please do consider dropping deceptive offers like this.


AfterPay Installment Plan

I know that grocery prices are high because of inflation and greedflation, but when you are even offered the option to put a package of beef stew on the installment plan, something is really wrong.

*MOUSE PRINT:

Buy now, pay later stew

Thanks for nothing, AfterPay.


Prices Gone Wild

Speaking of high prices and beef stew, things are really getting out of hand when you have to pay up to $750 for a single stew pot (and could really use an installment plan to finance it).

Le Creuset pot

And when it costs $39.99 for one package of toilet paper (and that is a Target sale price), something has really gone askew.

Price of Charmin

Thanks for nothing Williams Sonoma, Le Creuset and P&G.


If you find an ad suitable for inclusion in our “Thanks for Nothing” series, please send it to: edgar (at symbol) MousePrint.org . Thanks.