So, don’t be surprised if you are bombarded with ads for Kellogg’s new protein water called Special K2O Protein Water.
It seems to be a diet drink to help you lose some significant weight rather quickly. “Losing up to 6 lbs in 2 weeks* Just Got Easier” the ad proclaims. [SmartSource insert 1/7/07]
When one follows the asterisk after the weight loss claim, one discovers that losing that weight has little to do with consuming the advertised water:
So it is not that you drink this protein water to lose six pounds, but rather you must eat two bowls of cereal (presumably Special K) instead of two regular meals per day. The water helps account possibly for the extra pound of weight loss in their claim if used as a substitute for other higher calorie snacks, but it certainly is not the means to lose the six pounds promoted.
Using the Kellogg’s philosophy, a computer company could advertise a laptop and claim it will help you lose up to six pounds (if you eat cereal for two meals a day, and lug around the computer from place to place daily).
Special K2O water, incidentally, contains 50 calories; sugar, whey, and artificial sweetener per 16 oz. bottle. The whey contributes only five grams of protein, which is what you would get from drinking a mere five ounces of milk. And, the protein water is not cheap — it is $1.25 to $1.50 per bottle on sale.