In the continuing retail race to shrink the size of a sheet of toilet paper to that of a postage stamp, Scott 1000 sheet rolls have been downsized again.
Exactly four years ago, we reported on Scott shortening each sheet on the roll from 4 inches to 3.7 inches.
Now, they are making each sheet narrower too.
It went from a full 4.5 inches wide to just 4.1 inches wide. A four pack now has almost 42 square feet less paper — a reduction of nine percent.
When the company was asked why they narrowed each sheet, a customer service representative replied:
This makes Scott “comparable with other brands on the market shelf” … and that there was “a slight improvement to make it thicker.”
How much thicker are the sheets now? Probably not too much as the new package weighs a full five ounces less than the old one.
Scott has a long history of downsizing its 1000 sheet rolls:
Original: 4.5 inches by 4.5 inches
Pre-2006: 4.5 inches by 4.0 inches
9/2006: 4.5 inches by 3.7 inches
9/2010: 4.1 inches by 3.7 inches
The cumulative effect on consumers of all this downsizing is significant. Today’s roll is a full 25% smaller than the original. Maybe they need to rename the product Scott 750.
As with all products that are downsized inconspicuously, it is a sneaky way to pass on a price increase because the customer is paying the same price, but getting less.
Thanks to eagle-eyed Mouse Print* reader Karen S. for this submission.