Just $19.99 — “Don’t Let the [Low] Price Fool You”
January is the time when many people resolve to lose some of the holiday pounds, and get back in shape. Mouse Print* reader Ronald O. saw a commercial offering a cheap solution – a set of workout DVDs for “just $19.99″.
The announcer said this is a set of 10 DVDs for “just $19.99″ … “but don’t the price fool you.”
When our consumer checked the order form online, he got a big surprise.
*MOUSE PRINT:
Sure, it is $19.99 … times two!
In some spots of the website it says the price is $19.99, and in other spots it says the price is “two easy payments of $19.99.”
When the company was asked the question… so what’s the real price… they said $19.99 plus $6.99 shipping. And several days after this call was made, the website appeared to drop the “two easy payments” language.
You can decide whether to exercise your right to deal with these people or not.
Where there is confusion there is profit to me made.
Comment by Rick — January 10, 2011 @ 8:21 amRick; Is that one of the Ferengi Rules of Acquisition?
Comment by Lana — January 10, 2011 @ 12:13 pmI’ve always like the Ferengi since their women go unclothed.
I believe the line was spoken by Tony Curtis in “Operation Petticoat.”
Comment by Rick — January 10, 2011 @ 2:13 pmAnother thing to watch for is the “buy now and we’ll include a second ___ free”. If you look closely it says “additional shipping and processing fees will be added”, Which are about as much as the product price.
Comment by Mike S — January 10, 2011 @ 2:18 pmAt least is was not 10 extra payments on 19.99, but the commercial should have just said 2 payments of 19.99 plus shipping.
Comment by Richard — January 11, 2011 @ 12:48 pm