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April 1, 2013

No Joke, These Ads are Real

Filed under: Autos,Humor,Internet,Retail — Edgar (aka MrConsumer) @ 6:30 am

To celebrate April Fools’ Day, Mouse Print* looks at the lighter side of fine print this week — advertisements that will make you shake your head and say “huh?”

Ad 1: Farrell Volvo

This is the tail-end of a radio ad for a local car dealership. Just the way the fine print in TV car ads is a blur, so is the disclaimer in this radio pitch:

Can’t hear it? Try this.


Ad 2: JC Penney “Clearance Sale”

For the past year, J.C. Penney has done away with sales and coupons. And at least according to this ad, they have eliminated clearance reductions as well:

JCP clearance


Ad 3: Macy’s “One-Day” Sale

Macy’s is known for running periodic “one-day” sales that last for two days with a “preview day” followed by the actual sale day. Here, however, they are giving readers a bit of a snow job:

Macy's One Dale Sale

• • •

4 Comments

  1. I’m not sure the Macy’s “snow job” is quite fair to them. Not sure what storm the ad is referring to, but it does say “Due to the storm, we are extending . . .” Now if it shows up with the same extension the next time around, we’ll know “snow job” does fit the bill!

    Comment by Sunny — April 1, 2013 @ 9:53 am
  2. I guess if you fall for these, you’re the April Fool!

    Comment by Jared G — April 1, 2013 @ 2:19 pm
  3. Sure the first one is hard understand. HOW else do you get 45 seconds of audio into a 18 second ad…

    Comment by Richard Ginn — April 1, 2013 @ 2:38 pm
  4. Come on… that really is the biggest one-day sale of the year!

    Comment by Tim H. — April 1, 2013 @ 8:16 pm

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