To celebrate April Fools’ Day, Mouse Print* looks at the lighter side of fine print this week — advertisements that will make you shake your head and say “huh?”
Ad 1: Farrell Volvo
This is the tail-end of a radio ad for a local car dealership. Just the way the fine print in TV car ads is a blur, so is the disclaimer in this radio pitch:
Ad 2: JC Penney “Clearance Sale”
For the past year, J.C. Penney has done away with sales and coupons. And at least according to this ad, they have eliminated clearance reductions as well:
Ad 3: Macy’s “One-Day” Sale
Macy’s is known for running periodic “one-day” sales that last for two days with a “preview day” followed by the actual sale day. Here, however, they are giving readers a bit of a snow job:
I’m not sure the Macy’s “snow job” is quite fair to them. Not sure what storm the ad is referring to, but it does say “Due to the storm, we are extending . . .” Now if it shows up with the same extension the next time around, we’ll know “snow job” does fit the bill!
I guess if you fall for these, you’re the April Fool!
Sure the first one is hard understand. HOW else do you get 45 seconds of audio into a 18 second ad…
Come on… that really is the biggest one-day sale of the year!