We’ve done a number of stories about juice products that look like one type of juice, but really are primarily another.
Here’s another egregious example, Minute Maid Pomegranate Blueberry:
While the company does call this a juice blend, its primary ingredients are neither pomegranate nor blueberry juice.
Worse than the not-very-surprising fact that apple juice is the primary ingredient, is the actual amount of pomegranate and blueberry juices in the bottle.
According to a lawsuit by Pom Wonderful (not exactly a paragon of straight talk about its own brand of pomegranate juice), the actual amount of pomegranate juice and blueberry juice is tiny:
Coca-Cola’s “Pomegranate Blueberry” product contains only 0.3% pomegranate juice and 0.2% blueberry juice; it consists primarily of (less expensive and less desirable) apple and grape juices, which amount to over 99% of the juice.
What? Just one-half of one-percent of the primary ingredients featured on the front of the bottle? According to Pom’s lawyer, that is about one teaspoon in half a gallon of juice.
It seems to us that Minute Maid left out the key component of this beverage from their ingredients list: baloney!