For inexplicable reasons, until recently, Sears maintained a page on its “Shop Your Way” website that was automatically populated with customers’ reviews and comments. The result of this automation was that unflattering comments about Sears’ products and practices got published and promoted as if they were ads, along with the positive ones.
*MOUSE PRINT: Happy April Fools Day week, but these ads are no joke. These negative ads were recently culled from the Sears page containing all product ads.
It may have been accidental, but at least you can say for a period of time Sears had transparent marketing. I wonder how long it took someone to realize that the algorithm used to generate the ads was posting bad reviews along with the good reviews.
Although people don’t always review products on a retailer’s website, I am glad that most retailers don’t seem to delete or “manipulate” negative reviews. I generally see negative and positive reviews when I decide to browse a retailer’s website.
I do see the humor in this. If I see the product I’m looking for in one of these ads, I can now go to Sears with confidence that something will go wrong with it when I return home. No surprise when it happens!
As a developer, I can see how something like this might happen. In testing! I wonder if they forgot to sort reviews by highest to lowest, or if those were the highest reviews?!
Has anyone ever looked at the comments over at the Sears Facebook page? They make these look tame, especially because they’re directed straight at Sears itself, not just at the products it sells.
They range from “disappointing customer service” to “Sears sucks” to “I’m posting this to let your customers know what a horrible company Sears is”. Seriously, it’s unbelievable, and it goes on and on without end!
Sears has been circling the drain forever. I wonder when it will finally fall in?
I love the “worked until it broke” comment. Good job Mouseprint.
I used to buy almost everything from Sears, back in the ’70’s.
I haven’t bought anything from them in the last 10 years and don’t intend to.
I never saw a company go to h**l so quickly.
They have become Kmart in more ways than one.