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January 22, 2018

Best Buy’s (Not So) Generous Birthday Offer

Filed under: Electronics,Retail — Edgar (aka MrConsumer) @ 6:13 am

MrConsumer celebrates his birthday in January and has been receiving birthday offers from various retailers and restaurants.

Among them was an email from Best Buy offering a surprise:

Best Buy birthday email

What could it be? A big screen TV? $100 off an item of your choice? A free major appliance?

Clicking through to Best Buy, these delusions of grandeur quickly evaporate.

Best Buy Birthday gift

Okay… I’ll take 10% off. But a big catch looms with the dreaded list of exclusions.


Best Buy exclusions

At least they didn’t exclude sale items… or did they? Two savvy readers point out the first line of the disclaimer which says “Markdowns taken from regular or Was prices.” What does that mean? Is that just standard language in disclaimers that many retailers use, or did they really mean to say that the 10% discount is only applicable to regular priced items?

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  1. They DID exclude sale items. The very first sentence says discount to be taken from the REGULAR or WAS price, so even if they didn’t technically exclude sale items, they excluded sale PRICES.

    No wonder they are going bankrupt!

    Comment by Sunny H — January 22, 2018 @ 7:43 am
  2. Sure, they don’t exclude sales items, but if you use the coupon you get the discount off the regular price, not the sale price. (Check out the first sentence.)

    Comment by Dre — January 22, 2018 @ 7:53 am
  3. Circuit City, redux.

    Comment by Marty — January 22, 2018 @ 8:43 am
  4. Nope, they didn’t exclude sale items. They did exclude sale prices.

    Comment by Marty — January 22, 2018 @ 8:45 am
  5. What’s left in the store?

    Pretty long list of exclusions…

    Comment by bobl — January 22, 2018 @ 9:07 am
  6. In response to a previous comment I think it’s worth noting that Best Buy is not going bankrupt. Their stock has skyrocketed recently and although some people seem to think the projections are overly optimistic more growth is expected in 2018.
    That being said it doesn’t change how ridiculous this birthday offering is. Whenever I get any kind of offer or see a coupon with that much fine print I just toss it into the trash.

    Comment by jim — January 22, 2018 @ 9:34 am
  7. At least they aren’t requiring you to spend at least $X to get a discounted item.

    Comment by WilliamPorygon — January 22, 2018 @ 11:29 am
  8. This looks like Bed Bath & Beyond goes to best buy.

    Comment by Richard — January 22, 2018 @ 11:56 am
  9. This looks like one of the Dick’s Sporting Goods promotions.All kinds of exclusions there too.

    Comment by Jon — January 22, 2018 @ 1:12 pm
  10. Well bobl I think the list of what you could get 10% off would be smaller than what is excluded.

    Still would be useless.

    Comment by Richard — January 22, 2018 @ 4:05 pm
  11. Kind of like the Macy’s coupons I used to get. They would have save a lot of ink by changing the list of to ” Excludes anything you might actually want to buy.”

    Comment by Willard Seehorn — January 22, 2018 @ 6:15 pm
  12. These are the type of exclusions usually associated with a 50% off sale. To go to this much trouble to cheat customers out of a mere 10% discount has got to be a new low.

    Comment by Bob C. — January 22, 2018 @ 10:03 pm
  13. This is one of those situations where the list of inclusions is probably shorter than the list of exclusions.

    I wonder if the 10% discount is mainly for Best Buy branded merchandise.

    Comment by Wayne — January 22, 2018 @ 11:00 pm
  14. Doesn’t their marketing department have any clue as to how much ill-will is created by such a ridiculously long list of exclusions? Happy Birthday, indeed! Gimme a break!

    Comment by Bill — January 23, 2018 @ 2:58 pm
  15. I remember when they used to give a $5 certificate to use on anything for your birthday. That was good for me to reduce the price of a dvd, video game, or CD

    Comment by Stephanie — January 23, 2018 @ 3:40 pm

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